M.com

Course Code Course Title Credit Sem Th/P
LMM0101 Management Concepts And Organizational Behaviour 5 1 Th
LMM0102 Managerial Economics 5 1 Th
LMM0103 Financial Management and Policy 5 1 Th
LMM0104 Business and Corporate Laws 5 1 Th
SEM 1 TOTAL CREDIT 20  

Program Scheme for Master of Commerce (M.com)

Th -Theory; OP-Practical; Pro-Project; T-Total; Crd –Credit

 

I Semester

 

 

 

 

Management Concepts and Organizational Behavior

Course Code: LMM0101 Course Title:Management Concepts and Organizational Behavior (5 Credits)
Course Objectives: –

Ø  To understand the conceptual framework of management and organizational behavior.

Ø  To analyze the historical and contemporary approaches in management thought.

Ø  To describe the intricacies of management functions and theories.

Ø To evaluate the different concept and terminologies in organization behavior, structure and climate.

Ø To apply foundational knowledge to real-world management and organizational scenarios.

Course Contents

Unit No. Unit Description Learning Outcome
1 Introduction: Concept of Management; Need for study; Managerial functions – An overview. Students will be able to define and explain the concept of management, its importance, and the key managerial functions involved in organizational success. BTL: 1 & 2 – Remembering & Understanding
2 Schools of Management Thought:Evolution of Management Thought – Classical, Neo classical and Modern approaches, MBO. Students will be able to identify and compare different management theories Classical, Neo-Classical, and Modern and understand the application of Management by Objectives MBO. BTL: 1 & 2 – Remembering & Understanding
3 Managerial Functions I:Planning – Concept, Significance, Types; Organizing – Concept, Principles, Types of Organizations, Authority, Responsibility, Power, Delegation, Decentralization; Students will be able to analyze and differentiate various managerial functions such as planning, organizing, staffing,directing, coordinating, and controlling, along with their practical applications. BTL: 1, 2 & 3 – Remembering, Understanding & Applying
4 Managerial Functions II: Staffing; Directing; Coordinating; Control – Nature, Process and Techniques. Students will be able to analyze and understand concept of directing, coordinating, and controlling, along with their practical applications. BTL: 1, 2 & 3 – Remembering, Understanding & Applying
5 Organizational Behaviour: Definition, Nature and Importance of Organizational Behavior. Students will be able to explain the nature, scope, and importance of organizational behavior and how it influences workplace dynamics. BTL: 1 & 2 – Remembering & Understanding
6 Personality: Concept and Types, Factors influencing Personality. Students will be able to classify different personality types and analyze the factors influencing personality development in organizational settings. BTL: 1, 2 & 3 – Remembering, Understanding & Applying
7 Learning: Concept and Types of Learners, The Learning Process, Learning Theories; Organizational Behavior Modification. Students will be able to apply learning theories in workplace settings and understand how organizational behavior modification enhances employee performance. BTL: 3 & 4 – Applying & Analyzing
8 Attitude, Perception and Motivation: Attitude – Formation of Attitude, Measurement of Attitude; Perception – Importance, Factors influencing Perception, Interpersonal Perception; Motivation – Importance, Types and Theories. Students will be able to evaluate how attitude, perception, and motivation influence employee behavior and apply motivation theories to improve workplace productivity. BTL: 4 & 5 – Analyzing & Evaluating
9 Organization Structure: Need and Types of Organization Structure. Students will be able to describe the need for an organizational structure and differentiate between various types of organizational structures. BTL: 1 & 2 – Remembering & Understanding
10 Groups in Organizations: Group Formation in Organizations and their Influence, Group Dynamics – Emergence of Informal Leaders and Working Norms, Group Decision-Making Techniques, Interpersonal Relations, Communication. Students will be able to analyze how group formation, group dynamics, and decision-making techniques impact organizational effectiveness. BTL: 1, 2 & 3 – Remembering, Understanding & Applying
11 Leadership and Power: Leadership Styles and Theories, Leaders vs Managers; Sources of Power, Power Centers, Power and Politics. Students will be able to assess different leadership styles and theories while understanding the role of power, politics, and influence in an organization. BTL: 1, 2 & 5 – Remembering, Understanding & Evaluating
12 Organizational Climate – Meaning and Importance, Factors affecting Organizational Climate. Students will be able to explain the meaning and significance of organizational climate and evaluate the factors influencing the work environment. BTL: 1 & 4 – Remembering & Analyzing
13 Job Satisfaction: Job Satisfaction – Determinants, Measurement and its Influence on Behavior. Students will be able to analyze the determinants and measurement of job satisfaction and assess its impact on employee behavior and performance. BTL: 4 & 5 – Analyzing & Evaluating
14 Organizational Change: Importance, Stability vs Change, Proactive vs Reactive Change, The Change Process, Resistance to Change, Managing Change. Students will be able to identify the need for organizational change, differentiate between stability vs. change, and develop strategies to overcome resistance to change. BTL: 1, 2 & 4 – Remembering, Understanding & Analyzing
15 Organizational Development: Characteristics, Objectives; Team Building. Students will be able to define and explain the concept of management, its importance, and the key managerial functions involved in organizational success. BTL: 1 & 2 – Remembering & Understanding
Text book References: –

  1. Prasad, L. M.: Principles and Practice of Management; Sultan Chand & Sons, New Delhi.
  2. Prasad L.M, Organizational Behaviour, Sultan Chand & Sons, New Delhi.

OtherReferences:-

  1. Stephen P. Robbins, Organisational Behaviour, Prentice Hall India, New Delhi.
  2. Luthans Fred, Organizational Behaviour, McGraw Hill Book Co, Boston.
  3. Koontz, H. and Weihrich, H.: Essentials of Management; McGraw Hill Education, New Delhi.
  4. Stoner, J. A. F. et al: Management; Pearson Education, New Delhi.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

Managerial Economics

 

Course Code: LMM0102 Course Title:Managerial Economics 5 Credits
Course Objectives: –

Ø  To understand the role of managerial economics in decision-making process.

Ø  To analyze the various concepts of production function and cost theory.

Ø  To describe the relationship between various types of cost curves.

Ø To evaluate the differences between different types of market structures.

Ø To evaluate the different types of Techniques like NPV, IRR etc.

Course Contents

UnitNo. Unit Description Learning Outcome
1 Introduction to Managerial Economics: Nature & Scope of Managerial Economics, Traditional vs Managerial Economics. Students will be able to define and explain the nature and scope of managerial economics and differentiate between traditional and managerial economics. BTL: 1 & 2 – Remembering & Understanding
2 Incremental and Equi-marginal Principle: Incremental and Equi-marginal Principle and Objectives of Business firms. Students will be able to apply the Incremental and Equi-marginal Principle in business decision-making and evaluate the objectives of firms. BTL: 2 & 3 – Understanding & Applying
3 General Tools for Economic Analysis & Decision Making: Functional relationship between economic variables. Students will be able to analyze the functional relationships between economic variables and use economic tools for business decision-making. BTL: 2, 4 & 5 – Understanding, Analyzing & Evaluating
4 Supply and Demand: Market equilibrium, Supply and demand side of market. Students will be able to examine the role of demand and supply in market equilibrium and analyze market forces affecting prices and output levels. BTL: 2 & 4 – Understanding & Analyzing
5 Demand Analysis: Determinants of demand, Demand function and demand elasticity. Students will be able to evaluate demand determinants, apply demand functions, and analyze demand elasticity for business forecasting. BTL: 4 & 5 – Analyzing & Evaluating
6 Demand Estimation and Forecasting: Approaches to estimation, Demand estimation by regression analysis, Qualitative forecasts and quantitative forecasts. Students will be able to apply quantitative and qualitative forecasting methods, including regression analysis, to estimate demand trends in the market. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
7 Theory of Production: Iso-Product curve and Producer’s equilibrium. Students will be able to analyze the Iso-Product Curve and determine producer’s equilibrium to maximize output efficiency. BTL: 2 & 4 – Understanding & Analyzing
8 Laws of Returns to Scale: Short run and Long run production and Laws of returns to scale. Students will be able to differentiate between short-run and long-run production and evaluate the impact of the Laws of Returns to Scale on business productivity. BTL: 3 & 4 – Applying & Analyzing
9 Theory of Cost: Cost concepts, Cost-output relationship. Students will be able to explain cost concepts and analyze the cost-output relationship for optimizing business operations. BTL: 2 & 4 – Understanding & Analyzing
10 Economies and Dis-economies of scale: Economies and Dis-economies of scale and Break-even analysis. Students will be able to assess the benefits and limitations of economies of scale and apply break-even analysis to business decision-making. BTL: 2, 4 & 5 – Understanding, Analyzing & Evaluating
11 Market Structures: Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Students will be able to compare different market structures Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly and evaluate their impact on pricing and competition. BTL: 2, 4 & 5 – Understanding, Analyzing & Evaluating
12 Pricing Decisions: Pricing of outputs and Pricing of inputs. Students will be able to analyze pricing strategies for both outputs products and inputs labor, raw materials in different market conditions.BTL: 2, 4 & 5 – Understanding, Analyzing & Evaluating
13 Capital Budgeting and Investment Under Certainty: Determining the optimum level of capital. Students will be able to determine the optimum level of capital investment using financial evaluation techniques. BTL: 2, 4 & 5 – Understanding, Analyzing & Evaluating
14 Evaluation criteria I: Introduction, Concept, Techniques of NPV, IRR Students will be able to apply and understand the concept of   financial evaluation techniques like NPV, IRR

BTL: 1 & 2 – Remembering & Understanding
15 Evaluation criteria II: Introduction, Concept, Techniques of PBP, Circular flow of economy. Students will be able to define and explain the nature and scope of managerial economics and differentiate between traditional and managerial economics. BTL: 1 & 2 – Remembering & Understanding
Text book References: –

  1. Dwivedi, D.N, 2009 Managerial Economics; 7e, VPH, Delhi.
  2. Geetika & Ghosh. P, 2011; Managerial Economics; McGraw Hill, Delhi.

OtherReferences:-

  1. Mote, Pal & Gupta, 2001, Managerial Economics, McGraw Hill, Delhi.
  2. Samuelson and Nordhaus, 2008, Economics, McGraw Hill, Delhi.
  3. Salvatore, D, 1989, McGraw-Hill Ryerson, Limited, Canada.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

Financial Management and Policy

Course Code: LMM0103 Course Title:Financial Management and Policy (5 Credits)
Course Objectives: –

Ø  To understand the fundamental financial concepts.

Ø  To analyze the complexities associated with management of cost of funds in the capital structure.

Ø  To understand and apply the various dividend decision models.

Ø To apply capital budgeting projects using different methods.

Ø To understand and apply the concepts of working capital decision-making.

Course Contents

Unit No. Unit Description Learning Outcome
1 Financial Management: Meaning, nature and scope of finance, financial goal- profit vs. wealth maximization. Students will be able to explain the meaning, nature, and scope of financial management and distinguish between profit maximization and wealth maximization. BTL: 1 & 2 – Remembering & Understanding
2 Finance Functions: Investment, financing and dividend decisions, Functions of Chief Financial Officer. Students will be able to identify and explain the three core finance functions investment, financing, and dividend decisions and understand the role of the CFO in financial decision-making. BTL: 1 & 2 – Remembering & Understanding
3 Time Value of Money: Concept and relevance, compounding technique, discounting technique Simple applications of the time value of money. Students will be able to apply the concept of time value of money by using compounding and discounting techniques for financial decision-making. BTL: 1 & 2 – Remembering & Understanding
4 Financing Decisions: Sources- long & short term, Lease financing, venture capital financing. Students will be able to analyze different sources of financing short-term and long-term and evaluate the feasibility of lease financing and venture capital financing. BTL: 2 & 3 – Understanding & Applying
5 Capital Structure Theories: Optimum capital structure, NI and NOI Theory, Traditional and MM hypothesis – with and without taxes, determining capital structure in practice. Students will be able to differentiate between capital structure theories Net Income, Net Operating Income, Traditional, and MM Hypothesis and analyze their implications with and without taxes. BTL: 2 & 4 – Understanding & Analyzing
6 Liquidity Decisions: Working capital WC management, factors affecting WC, estimation of WC, operating cycle, Management of Cash and Receivables – Factoring. Students will be able to understand working capital management, assess the factors affecting working capital, and apply techniques for cash and receivables management. BTL: 2 & 3 – Understanding & Applying
7 Cost of Capital: Meaning and significance of cost of capital, Calculation of cost of debt, preference capital, equity capital and retained earnings, Combined cost of capital weighted, Cost of equity and CAPM. Students will be able to calculate the cost of different capital sources debt, equity, retained earnings and analyze the impact of WACC and CAPM on financial decisions. BTL: 3 & 4 – Applying & Analyzing
8 Operating and Financial Leverages: Measurement of leverages, Effects of operating and financial leverage on profit, analyzing financial plans, Combined financial and operating leverage. Students will be able to measure and analyze the impact of operating and financial leverage on a firm’s profitability and evaluate different financial plans. BTL: 3 & 4 – Applying & Analyzing
9 Capital Budgeting I: Nature of investment decision, Investment evaluation criteria – NPV, IRR profitability index. Students will be able to apply investment evaluation techniques like NPV, IRR, to maximize investment returns. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
10 Capital Budgeting II: payback period, accounting rate of return, NPV and IRR comparison, Capital rationing. Students will be able to apply investment evaluation techniques like Payback Period, Profitability Index and evaluate capital rationing decisions to maximize investment returns. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
11 Risk and Return Analysis: Risk adjusted discount rate, Certainty Equivalent including problems, Statistical Techniques to handle risk. Students will be able to analyze financial risks, apply techniques like Risk-Adjusted Discount Rate and Certainty Equivalent Approach, and evaluate risk using statistical methods. BTL: 4 & 5 – Analyzing & Evaluating
12 Probability Assignments: Standard Deviation and Coefficient of Variation. Students will be able to calculate and interpret standard deviation and coefficient of variation to measure financial risk and decision-making accuracy. BTL: 3 & 4 – Applying & Analyzing
13 Probability Distribution: Probability Distribution approaches, Decision Tree Analysis. Students will be able to apply probability distribution models and use Decision Tree Analysis to support business decisions under uncertainty. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
14 Dividend Decisions: Issues in dividend decision, Factors affecting dividend decisions – Walter’s model, Gordon’s model, M-M hypothesis, Dividend and uncertainty, Relevance of dividend. Students will be able to analyze factors influencing dividend decisions, compare Walter’s Model, Gordon’s Model, and M-M Hypothesis, and evaluate the impact of dividends on shareholder value. BTL: 4 & 5 – Analyzing & Evaluating
15 Dividend Policies: Dividend policy in practice Forms of dividends, Stability in dividend policy, corporate dividend behavior. Students will be able to explain the meaning, nature, and scope of financial management and distinguish between profit maximization and wealth maximization. BTL: 1 & 2 – Remembering & Understanding
Text book References: –

  1. Pandey, I.M., Financial Management, Vikas Publishing House, New Delhi.
  2. Van Horne, James C., Financial Management & Policy, Prentice Hall, New Delhi.

OtherReferences:-

  1. Khan, M.Y. & Jain, P.K., Financial Management, McGraw Hill, New Delhi.
  2. Chandra, Prasanna, Financial Management, McGraw Hill, New Delhi.
  3. Brigham & Eharhadt, Financial Management, South- Western, Cengage Learning, USA.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

Business and Corporate Laws

Course Code: LMM0104 Course Title:Business and Corporate Laws (5 Credits)
Course Objectives: –

Ø  To understand the various concepts and terminologies related to law of contract applicable in India.

Ø  To understand the concepts applicable in transaction of sale of goods as per the Sale of Goods Act, 1930.

Ø  To learn and understand the laws related to consumer protection.

Ø To evaluate the rights and obligations of parties involved in business contracts.

Ø To understand different types of Laws and Act.

Course Contents

Unit No. Unit Description Learning Outcome
1 Indian Contract Act, 1872: Definition of Contract, Agreement, Proposal, Offer, Acceptance, Invitation to offer, Free consent, Consideration, Essentials of valid contracts, Discharge of contract, Contract of Indemnity and Guarantee, Breach of Contract. Students will be able to define key contract terms and explain the essentials of a valid contract, types of contracts, discharge, indemnity, and breach of contract. BTL: 1 & 2 – Remembering & Understanding
2 Sale of Goods Act, 1930: Definition, Sales & Agreement to sell, Formalities of contracts of Sales, Conditions and Warranties, Doctrine of “Caveat Emptor”, Transfer of Property, Unpaid Seller-Meaning and Rights. Students will be able to differentiate between sales and agreements to sell, explain conditions and warranties, and apply the Doctrine of Caveat Emptor in business transactions. BTL: 2 & 3 – Understanding & Applying
3 The Negotiable Instruments Act, 1881: Definitions, Characteristics, Types of Negotiable Instruments, Holder and Holder in Due Course, Payment in Due Course, Negotiation and Assignment, Endorsement, Dishonor, Notary and Protest of Negotiable Instrument, Bouncing of Cheque and consequences. Students will be able to identify different types of negotiable instruments, explain endorsement and dishonor, and apply legal remedies for bounced cheques. BTL: 2 & 3 – Understanding & Applying
4 Factories Act, 1948: Objective, coverage of the Act, important concepts and definitions, relevant provisions under the Act. Students will be able to understand the objectives and key provisions of the Act and apply them to workplace safety, working conditions, and labor rights. BTL: 2 & 3 – Understanding & Applying
5 Payment of Wages Act, 1936: Extent, commencement and application, responsibility for payment of wages, fixation of wage periods, time of payment of wages, deductions and fines. Students will be able to analyze wage payment structures, determine employer responsibilities, and apply legal provisions regarding wage deductions and penalties. BTL: 2 & 3 – Understanding & Applying
6 Payment of Bonus Act, 1965: Extent and application, computation, eligibility, deductions, maintenance of records, penalty, protection of action taken under the Act, payment of bonus linked with production or productivity. Students will be able to analyze bonus computation methods, eligibility criteria, and legal requirements for maintaining compliance under the Act. BTL: 2 & 4 – Understanding & Analyzing
7 Industrial Disputes Act, 1947: Definitions, authorities, procedure, power and duties of authorities, strikes and lock-outs, lay-offs and retrenchment, unfair labour practices, penalties. Students will be able to apply legal provisions related to industrial disputes, strikes, lockouts, and retrenchments and evaluate their impact on labor relations. BTL: 3 & 4 – Applying & Analyzing
8 Minimum Wages Act, 1948: Fixing of minimum rates of wages, advisory boards and committees, fixing hours, maintenance of records, claims, and penalties. Students will be able to assess the process of minimum wage fixation, compliance requirements, and analyze penalties for non-compliance. BTL: 3 & 4 – Applying & Analyzing
9 Companies Act, 2013 Part-1: Definitions, Types of Companies, Characteristics of a Company, Process of Formation of a Company, Corporate veil – Meaning and Lifting, Promoter – Meaning, Duties and Liabilities of Promoter. Students will be able to classify types of companies, explain the process of company formation, and apply the concept of corporate veil lifting. BTL: 2 & 3 – Understanding & Applying
10 Companies Act, 2013 Part-2: Memorandum of Association, Articles of Association, Prospectus, Share Capital, Company Meetings, Charges and their Registration, Liquidation of Company. Students will be able to analyze company documents MOA, AOA, prospectus, evaluate share capital structures, and apply legal procedures for company liquidation. BTL: 3 & 4 – Applying & Analyzing
11 Consumer Protection Act, 2019: Consumer Protection Act – Consumer rights, Procedures for Consumer grievances redressal, Types of consumer redressal forums. Students will be able to evaluate consumer rights, analyze grievance redressal mechanisms, and apply consumer protection laws in business disputes. BTL: 3 & 4 – Applying & Analyzing
12 Introduction to Cyber Laws: Information Technology Act, 2000, Cyber Laws, Introduction of IPR – Copyrights, Trademarks, Patent Act. Students will be able to apply cyber laws, evaluate the IT Act, and assess the impact of copyright, trademark, and patent laws in digital business environments. BTL: 3 & 5 – Applying & Evaluating
13 Law of Agency I: Essentials, Kinds of Agents, Rights and Duties of Agent and Principal, Creation of Agency, Termination of Agency Students will be able to understand the essentials of agency law, explain the rights and duties of agents and principals, and apply legal principles to agency termination cases. BTL: 2 & 3 – Understanding & Applying
14 Law of Agency II: Bailment and Pledge –Bailment, Definition, Essential Elements, Rights and Duties of Bailor and Bailee, Pledge- Essentials, Rights and Duties of Pledger and Pledgee. Students will be able to understand the essentials of bailment and right and duties of bailor and bailee. BTL: 2 & 3 – Understanding & Applying
15 Right to Information Act: Introduction, Objectives, Rights, Application Procedure. Students will be able to define key contract terms and explain the essentials of a valid contract, types of contracts, discharge, indemnity, and breach of contract. BTL: 1 & 2 – Remembering & Understanding
Text book References: –

  1. Kapoor G.K., Business & Corporate Laws, Sultan Chand & Sons, New Delhi.
  2. Kapoor N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.

OtherReferences:-

  1. Singh, Avtar, Company Law, Eastern Book Company, Lucknow.
  2. Indian Contract Act, 1872.
  3. Sale of Goods Act, 1930.
  4. The Negotiable Instrument Act, 1881.
  5. The Indian Companies Act, 2013.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

II Semester

Course Code Course Name Credit Sem Th/P
LMM0201 Cost Analysis and Control 5 2 Th
LMM0202 Management Accounting 5 2 Th
LMM0203 Marketing Management 5 2 Th
LMM0204 Business Environment and Policy 5 2 Th
SEM IITOTAL CREDIT 20  

Cost Analysis and Control

Course Code: LMM0201 Course Title: Cost Analysis and Control (5 Credits)
Course Objectives: –

Ø  To develop profound understanding of cost concepts and classifications

Ø  To master various costing methods and their applications

Ø  To learn to analyze and control costs effectively

Ø  To understand strategic cost management techniques

Ø  To acquire skills in decision-making using cost information

Course Contents

Unit No. Unit Description Learning Outcome
1 Fundamentals of Cost Analysis:

Cost concepts and classifications, cost behavior patterns, Cost-Volume-Profit CVP analysis, break-even analysis and profit planning, and multi-product break-even analysis.

 Analyze different cost types, cost behavior, and their impact on profit planning using CVP and break-even analysis. BTL 4: Analyzing, BTL 5: Evaluating
2 Cost Accumulation Systems:

Job costing systems, process costing systems, operation costing, hybrid costing systems, and service department cost allocation.

 Apply job, process, and hybrid costing methods, and evaluate their effectiveness in different industries. BTL 3: Applying, BTL 5: Evaluating
3 Standard Costing and Variance Analysis:

Setting standards for materials, labor, and overhead, computation and analysis of variances, disposition of variances, and reporting and investigation of variances.

 Analyze cost variances, establish standards, and design corrective measures for effective cost control. BTL 4: Analyzing, BTL 6: Creating
4  Budgetary Control Systems:

Types of budgets, preparation of functional budgets, fixed and flexible budgeting, zero-based budgeting, and performance budgeting.

 Develop and evaluate budgetary control systems, including flexible and zero-based budgeting techniques. BTL 3: Applying, BTL 5: Evaluating
5 Advanced Cost Control Technique I:

Activity-Based Costing ABC, target costing, life cycle costing.

 Implement Activity-Based Costing, target costing, and life cycle costing for continuous cost improvement. BTL 3: Applying, BTL 4: Analyzing
6 Advanced Cost Control Technique II:

Kaizen costing and value chain analysis.

 Understand the concept of Kaizen costing and Value Chain Analysis BTL 2: Understanding, BTL 4: Analyzing
7 Strategic Cost Management:

Strategic positioning analysis, cost driver analysis, strategic cost reduction, competitive advantage through cost leadership, and strategic pricing decisions.

 Analyze cost drivers, strategic positioning, and cost leadership strategies for competitive advantage. BTL 4: Analyzing, BTL 5: Evaluating
8 Decision Making using Cost Information:

Relevant costing principles to make-or-buy decisions, product mix decisions, pricing decisions, and capital investment decisions.

 Apply relevant costing principles to make-or-buy, pricing, product mix, and investment decisions. BTL 3: Applying, BTL 5: Evaluating
9 Quality CostManagement:

Quality cost concepts, including prevention costs, appraisal costs, internal and external failure costs, and quality cost reporting and control.

 Analyze quality cost components and implement quality improvement programs for cost efficiency. BTL 4: Analyzing, BTL 5: Evaluating
10 Cost Control in Manufacturing Environment:

Just-in-Time JIT systems, Total Quality Management TQM, lean manufacturing principles, supply chain cost management, and inventory control systems.

 Apply JIT, TQM, and lean manufacturing techniques to optimize costs in manufacturing. BTL 3: Applying, BTL 4: Analyzing
11 Service Sector Costing:

Characteristics of service sector costs, service sector cost allocation, customer profitability analysis, service quality costs, and pricing strategies in the service sector.

 Develop pricing strategies, customer profitability analysis, and cost control methods for service operations. BTL 3: Applying, BTL 4: Analyzing
12  Environmental Cost Management:

Environmental cost identification, measurement, allocation, reporting, and sustainability cost management.

 Identify, measure, and evaluate environmental costs and sustainability initiatives. BTL 4: Analyzing, BTL 5: Evaluating
13 Performance Measurement System:

Balanced Scorecard, Key Performance Indicators KPIs, responsibility accounting, transfer pricing, and performance evaluation methods.

 Implement balanced scorecards, KPIs, and performance evaluation methods for cost management. BTL 3: Applying, BTL 5: Evaluating
14 Cost Information System:

Cost accounting information systems, Enterprise Resource Planning ERP, cost databases, cost reporting systems, and integration with financial accounting systems.

 Develop cost accounting information systems and integrate them with ERP and financial systems. BTL 3: Applying, BTL 4: Analyzing
15 Contemporary Issues in Cost Management:

Digital transformation in cost management, Artificial Intelligence AI in cost control, blockchain applications, big data analytics in cost management, and emerging trends in cost analysis.

 Analyze different cost types, cost behavior, and their impact on profit planning using CVP and break-even analysis. BTL 4: Analyzing, BTL 5: Evaluating
Textbook References:-

1.      Cost Accounting: Principles and Practice by Dr. B.K. Mehta

2.      Advanced Cost Accounting by M.N. Arora

Other References:-

1.      Cost Analysis and Control by Dr. S.N. Maheshwari and Dr. Suneel K. Maheshwari

2.      Cost and Management Accounting by Dr. M.C. Shukla & T.S. Grewal

3.      Advanced Cost & Management Accounting by Dr. R.K. Sharma & Dr. K. Gupta

 (Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

 

 

 

Management Accounting

Course Code: LMM0202 Course Title:Management Accounting (5 Credits)
Course Objectives: –

Ø  To understand the concepts and frameworks of management accounting and differentiate it from other accounting systems.

Ø  To analyze financial statements and ratios to interpret organizational performance.

Ø  To evaluate various budgeting and cost-control techniques to enhance decision-making.

Ø  To apply marginal costing, standard costing, and cost-volume-profit analysis for solving managerial problems.

Ø To develop solutions to complex managerial issues using relevant costs and working capital management strategies.

Course Contents

Unit No. Unit Description Learning Outcome
1 Introduction: Management Accounting, Financial Accounting Information, Techniques of management accounting, Comparison of financial and management accounting. Students will be able to define management accounting, explain its techniques, and differentiate it from financial accounting. BTL: 1 & 2 – Remembering & Understanding
2 Role of cost in decision making:  Comparison of Management Accounting and Cost Accounting, types of cost, cost concepts, Students will be able to compare management accounting with cost accounting and explain different types and concepts of cost. BTL: 2 – Understanding
3 Elements of cost:  Materials, Labour and overheads and their allocation and apportionment, Preparation of Cost Sheet, Methods of Costing, Reconciliation of Cost and FinancialAccounting. Students will be able to identify the elements of cost materials, labor, and overheads, apply cost allocation methods, and reconcile cost and financial accounting. BTL: 2 & 3 – Understanding & Applying
4 Process Costing: Cost flow in process costing, cost accumulation in process costing, process costing fordecision makingand cost control. Students will be able to analyze cost accumulation and flow in process costing and apply it for cost control and decision-making. BTL: 3 & 4 – Applying & Analyzing
5 Marginal Costing I: Marginal Costing versus Absorption Costing, Cost: Volume: Profit Analysis and P/V Ratio Analysis and their implications. Students will be able to evaluate marginal costing and absorption costing, perform cost-volume-profit analysis. BTL: 2 & 4 – Understanding & Analyzing
6 Marginal Costing II: Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision: making like single product pricing, multi: product pricing, replacement, sales etc. Students will be able to use break-even analysis for decision-making. BTL: 2 & 4 – Understanding & Analyzing
7 Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of these costs and their role in management decision making like sales, replacement, buyingetc. Students will be able to compute differential and incremental costs and apply them in management decisions related to pricing, replacement, and sales. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
8 Budget: Definition, classification of budget and budget procedure. Students will be able to define budgeting, classify different types of budgets, and explain the budget preparation process. BTL: 2 & 3 – Understanding & Applying
9 Budgetary Control: Budgetary control, Fixed and flexible budgeting, revision of budgets, zero: based budgeting, Performance report. Students will be able to analyze budgetary control methods, evaluate fixed and flexible budgeting, and apply zero-based budgeting techniques. BTL: 4 & 5 – Analyzing & Evaluating
10 Standard Costing: Standard cost, Estimated cost, establishing cost standards, budgetary control and standard costing Students will be able to develop cost standards, differentiate between estimated and standard costs, and create budgetary control systems. BTL: 5 & 6 – Evaluating & Creating
11 Material Variances and Labour Variances: Material price variance, Usage Variance, total material variance, Labour Variance: Rate Variance, Efficiency variance, Total labour variance. ` Students will be able to calculate material price and usage variances, analyze labor variances, and apply variance analysis for performance evaluation. BTL: 2, 3 & 4 – Understanding, Applying & Analyzing
12 Overhead Variance and Sales Variance: Variable overhead variance, Volume variance, Sales margin Price Variance, Sales margin volume variance. Students will be able to compute variable overhead, volume, and sales variances and apply variance analysis for business decision-making. BTL: 2, 3 & 4 – Understanding, Applying & Analyzing
13 Activity Based Costing: Traditional costing system, Steps in overhead allocation, activity based costing system. Students will be able to differentiate between traditional and activity-based costing systems and analyze the steps in overhead allocation. BTL: 3 & 4 – Applying & Analyzing
14 Responsibility Accounting:  Concept and various approaches to responsibility accounting, cost centre, profit centre, investment center, responsibility centre. Students will be able to evaluate responsibility accounting approaches, differentiate between cost, profit, and investment centers, and create responsibility accounting frameworks. BTL: 5 & 6 – Evaluating & Creating
15 Transfer Pricing: Methods of transfer pricing and general rule for transfer pricing. Students will be able to define management accounting, explain its techniques, and differentiate it from financial accounting. BTL: 1 & 2 – Remembering & Understanding
Textbook References:-

1.      Shah Paresh, Management Accounting, Oxford Higher Education

Other References:-

  1. Horngren, Charles T., Datar, Srikant M., & Rajan, Madhav V. Cost Accounting: A Managerial Emphasis. Pearson Education.
  2. Khan, M.Y., & Jain, P.K. Management Accounting: Text, Problems and Cases. McGraw Hill Education.
  3. Maheshwari, S.N., & Mittal, S.N. Cost Accounting and Financial Management. Sultan Chand & Sons.
  4. Drury, Colin. Management and Cost Accounting. Cengage Learning.
  5. Bhattacharya, Ashish K. Cost Accounting for Business Managers. Elsevier.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

Marketing Management

Course Code: LMM0203 Course Title:Marketing Management (5 Credits)
Course Objectives: –

Ø To understand comprehensive and practical introduction to marketing management.

Ø To improve their ability to make effective marketing decisions.

Ø To assessing marketing opportunities

Ø To developing marketing strategies and implementation plans.

Ø To developing Practical Knowledge of Marketing Strategies

Course Contents

Unit No. Unit Description Learning Outcome
1 Introduction: Understanding marketing in modern contexts, defining marketing tasks, and adapting to new market realities. Students will be able to define marketing in the modern business environment and explain key marketing tasks. BTL: 1 & 2 – Remembering & Understanding
2 Marketing Concepts and scope: Exploring the scope of marketing, fundamental marketing concepts, and emerging marketing trends. Students will be able to describe the scope of marketing, understand core marketing concepts, and apply knowledge to analyze new marketing realities. BTL: 1, 2 & 3 – Remembering, Understanding & Applying
3 Developing Marketing Strategies and Plans: Strategic planning at corporate, division, and business levels to align with market objectives. Students will be able to develop marketing strategies and plans by integrating corporate, division, and business-level strategic planning. BTL: 3 – Applying
4 Marketing Process: Strategic marketing planning, customer value creation, and enhancing satisfaction and loyalty. Students will be able to explain the strategic marketing process and apply techniques for building customer value, satisfaction, and loyalty. BTL: 2 & 3 – Understanding & Applying
5 Conducting Marketing Research:Understanding the scope of marketing research, its processes, and techniques for measuring marketing effectiveness. Students will be able to analyze the scope of marketing research, evaluate research methodologies, and assess marketing productivity. BTL: 3, 4 & 5 – Applying, Analyzing & Evaluating
6 Analyzing Consumer Market: Examining consumer behavior and the key factors influencing purchasing decisions. Students will be able to analyze consumer behavior and identify key factors influencing buying decisions. BTL: 4 – Analyzing
7 Buying Decision Process: Understanding organizational buying behavior, key participants, and the stages of the purchasing process. Students will be able to assess the organizational buying process, evaluate participants involved, and analyze different buying stages. BTL: 4 & 5 – Analyzing & Evaluating
8 Building Strong Brands:Identifying market segments, targeting audiences, developing brand positioning, and managing brand equity. Students will be able to segment markets, target customers, position brands, and evaluate strategies for managing brand equity. BTL: 3 & 5 – Applying & Evaluating
9 Creating value through product: Exploring product characteristics, classifications, differentiation strategies, product life cycle, and related marketing approaches. Students will be able to design product differentiation strategies, classify product characteristics, and develop marketing strategies based on the product life cycle. BTL: 6 – Creating
10 Creating value through price: Formulating and implementing effective pricing strategies and programs. Students will be able to formulate pricing strategies and programs to maximize market value and competitiveness. BTL: 6 – Creating
11 Managing Marketing Channels: Understanding channel functions, levels, flow, and decision-making in channel design. Students will be able to analyze the roles, functions, and design decisions involved in marketing channel management. BTL: 4 & 5 – Analyzing & Evaluating
12 Designing Integrated Marketing Communication: Defining the role of marketing communication and crafting effective communication strategies. Students will be able to develop effective marketing communication strategies and evaluate their role in brand positioning. BTL: 5 & 6 – Evaluating & Creating
13 Managing Integrated Marketing Communication: Overseeing the integrated marketing communication process, including advertising, sales promotions, events, and public relations. Students will be able to analyze the integrated marketing communication process and evaluate advertising, sales promotion, events, and public relations strategies. BTL: 4 & 5 – Analyzing & Evaluating
14 Managing digital communication I: Leveraging online, social media, and mobile platforms for effective digital marketing. Students will be able to evaluate online, social media, and mobile marketing strategies for effective digital communication. BTL: 4 & 5 – Analyzing & Evaluating
15 Managing digital communication II: Practical Example of Leveraging online, social media, and mobile platforms for effective digital marketing. Students will be able to define marketing in the modern business environment and explain key marketing tasks. BTL: 1 & 2 – Remembering & Understanding
Text book References:-

  1. Kotler, P. and Keller, K.L. 2016, “Marketing Management”, 15th Edition, New Delhi: Pearson Education.
  2. Saxena, Rajan. 2019, “Marketing Management”, 6th Edition, McGraw Hill Education

OtherReferences:-

  1. Grewal, D. and Levi, M. “Marketing,” 5th Edition, Chennai: McGraw Hill Education.
  2. Kotler, P., Jain, D.C. and Measincee, S. 2002, “Marketing Moves: A New Approach to Profit Growth and Renewal”, Boston: Harvard Business School Press.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)

Business Environment and Policy

Course Code: LMM0204 Course Title: Business Environment and Policy (5 Credits)
Course Objectives: –

Ø  To develop students’ comprehensive understanding of business environment components and their ability to analyze the complex interplay between internal and external environmental factors affecting business operations.

Ø  To enable students to interpret and evaluate the impact of various government policies industrial, fiscal, monetary and regulatory frameworks on business operations, with specific emphasis on the Indian context and economic reforms.

Ø  To enhance students’ understanding of international business dynamics, including the role of multinational corporations, international economic institutions, and the impact of globalization on business operations across borders.

Ø  To cultivate students’ ability to apply various environmental scanning techniques and analytical tools for effective business decision-making, including competitive analysis and environmental forecasting methods.

Ø To develop students’ appreciation of socio-cultural and demographic factors in business operations, including social responsibility, ethical considerations, and the uniquecharacteristics of Indian business systems in the global context.

Course Contents

Unit No. Unit Description Learning Outcome
1 Business Environment: Concept, significance and Scope of business environment.

 

 Explain the concept, significance, and scope of business environment in contemporary organizations. BTL 2: Understanding
2 Elements of Business environment –Internal and external; Techniques of environmental scanning and monitoring. Analyse different techniques of environmental scanning and monitoring for effective business operations. BTL 4: Analysing
3 Economic Environment of Business: Significance and elements of economic environment; Economic planning in India;

 

 Evaluate the impact of economic planning and various economic elements on business operations in India. BTL 5: Evaluating
4 Government policies -industrial policy, fiscal policy, monetary policy; Economic reforms, liberalization and structural adjustment programmes. Analyse the implications of industrial, fiscal, and monetary policies on business operations in the context of economic reforms. BTL 4: Analysing
5 Political and Legal Environment of Business: Critical elements of political environment; Government and business;

 

 Examine the relationship between government and business in the context of political environment. BTL 4: Analysing
6 Changing dimensions of legal environment in India; Competition Act, FEMA and licensing policy. Apply the principles of Competition Act, FEMA, and licensing policy in business scenarios. BTL 3: Applying
7 Socio-Cultural Environment: Critical elements of socio-cultural environment; Social institutions and systems.

 

 Analyse the critical elements of socio-cultural environment and their impact on business operations. BTL 4: Analysing
8 Demographic factors: Demographic environment population size, migration and ethnic aspects, birth rate, death rate and age structure. Evaluate demographic factors affecting business decisions including population dynamics, migration patterns, and age structure. BTL 5: Evaluating
9 Social values and attitudes: Social groups; Middle class; Dualism in Indian society and problems of uneven income distribution; Emerging rural sector in India; Indian business system; Social responsibility of business. Analyse the impact of social values, attitudes, and income distribution on Indian business systems. BTL 4: Analysing
10 International Environment: Multinational corporations; Foreign collaborations and Indian business. Examine the role of multinational corporations and foreign collaborations in Indian business context. BTL 4: Analysing
11 International economic institutions – WTO, World Bank. IMF and their importance to India; Foreign Trade Policies.

 

 Evaluate the significance of WTO, World Bank, and IMF in relation to Indian business environment. BTL 5: Evaluating
12 Globalization & its impact: Meaning, objectives, importance & scope of Globalization Effect & challenges of Globalization, Review, Impact and implication Globalization. Analyse the impact, implications, and challenges of globalization on business operations. BTL 4: Analysing
13 Environmental Analysis I: Meaning and importance – Techniques of Analysis-Verbal and Written Information Search and scanning, Spying, Forecasting, Limitations of these techniques, Competitions analysis – Rivalry Amongst existing firms. Create comprehensive environmental analysis using various techniques and competitive analysis frameworks. BTL 6: Creating
14 Environmental Analysis II: Threat of new entrants threat of substitutes – Bargaining power of suppliers and buyers, Global Environment Natural, Social, Cultural, Demographic and Technological environment and its impact on world trade. Create comprehensive environmental analysis using various techniques and competitive analysis frameworks. BTL 6: Creating
15 Business Environment with reference to India.

 

 Explain the concept, significance, and scope of business environment in contemporary organizations. BTL 2: Understanding
Textbook References:-

1.      Adhikary, M: Economic Environment of Business, Sultan Chand & Sons. New Delhi.

2.      Ahluwalia, I.J: Industrial Growth in India, Oxford University Press, Delhi.

3.      Alagh, Y.K: Indian Development Planning and Policy, Vikas Pub, New Delhi.

4.      Aswathappa, K: Legal Environment of Business, Himalaya Publication, Delhi.

5.      Chakravarty, S: Development Planning, Oxford University Press, Delhi.

Other References:-

1.      Ghosh, Biswanath: Economic Environment of Business, Vikas Publication, New Delhi.

2.      Ramaswamy, V.S. and Nama Kumari: Strategic Planning for Corporate Success, Macmillian, New Delhi.

3.      Sengupta, N.K: Government and Business in India, Vikas Publication, New Delhi.

(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)