MBA Sem-3
Course Code: LMB0348 | Course Title: Financial Analytics(4 Credits) |
Course Objectives: –
Ø To understand the principles and components of financial analytics systems Ø To develop expertise in financial data analysis, predictive modeling, and decision-making. Ø To explore the application of technology in financial analytics. Ø To comprehend risk management and sustainability in financial operations. Ø To analyze emerging trends and innovations in financial analytics |
Course Content
Sr. No. | Unit Description | Learning Outcome |
1 | Introduction to Financial Analytics | Subtopics: |
– Definition and scope of financial analytics. | Understanding foundational concepts of financial analytics and their role in strategic decisions. (BL 1: Remembering, BL 2: Understanding) | |
– Importance of financial analytics in decision-making. | ||
– Overview of financial data types and sources. | ||
– Key tools and techniques in financial analytics. | ||
2 | Statistical Foundations for Financial Analytics | Subtopics: |
– Statistical methods used in financial analysis (mean, variance, correlation). | Applying statistical techniques to evaluate financial data. (BL 3: Applying, BL 4: Analyzing) | |
– Basics of time-series analysis. | ||
– Regression analysis and hypothesis testing. | ||
– Case examples of statistical applications in finance. | ||
3 | Corporate Financial Analytics | Subtopics: |
– Analysis of financial statements (balance sheets, income statements, cash flow statements). | Evaluating corporate financial health using analytical techniques. (BL 4: Analyzing, BL 5: Evaluating) | |
– Financial ratios and performance metrics. | ||
– Profitability, liquidity, and efficiency analysis. | ||
4 | Investment Analytics | Subtopics: |
– Basics of portfolio theory. | Understanding investment strategies and applying optimization techniques. (BL 3: Applying, BL 5: Evaluating) | |
– Risk-return analysis and diversification. | ||
– Asset pricing models (CAPM, multifactor models). | ||
5 | Predictive Analytics in Finance | Subtopics: |
– Machine learning applications in finance. | Applying predictive analytics techniques to forecast financial outcomes. (BL 3: Applying, BL 6: Creating) | |
– Fraud detection and anomaly detection techniques. | ||
– Customer segmentation and lifetime value models. | ||
6 | Risk Management in Financial Analytics | Subtopics: |
– Identifying and categorizing financial risks (market, credit, operational risks). | Analyzing risks and designing strategies for mitigation. (BL 4: Analyzing, BL 6: Creating) | |
– Credit risk scoring models. | ||
– Stress testing and scenario analysis. | ||
7 | Emerging Technologies in Financial Analytics | Subtopics: |
– Blockchain and cryptocurrency analytics. | Exploring the role of emerging technologies in transforming financial analytics. (BL 1: Remembering, BL 6: Creating) | |
– Big data and its applications in finance. | ||
– Artificial intelligence and machine learning in trading and modeling. | ||
– Case studies of innovation in financial technologies. | ||
8 | Sustainable Financial Practices and Analytics | Subtopics: |
– Principles of sustainability in finance. | Evaluating the environmental impact of financial decisions. (BL 5: Evaluating) | |
– ESG (Environmental, Social, and Governance) metrics. | ||
– Tools for tracking and measuring sustainability in finance. | ||
9 | Algorithmic Trading and Analytics | Subtopics: |
– Basics of algorithmic trading. | Designing and analyzing algorithmic trading strategies. (BL 3: Applying, BL 6: Creating) | |
– Market microstructure and order types. | ||
– Backtesting and performance evaluation of trading algorithms. | ||
10 | Behavioral Finance Analytics | Subtopics: |
– Behavioral biases in financial decision-making. | Understanding the psychological aspects of financial decisions. (BL 2: Understanding, BL 4: Analyzing) | |
– Measuring investor sentiment using data. | ||
– Applications of behavioral insights in predictive modeling. | ||
11 | Financial Analytics Tools and Software | Subtopics: |
– Overview of popular analytics tools (Excel, Python, R, etc.). | Using software tools to perform financial analysis. (BL 3: Applying, BL 5: Evaluating) | |
– Introduction to advanced tools like Tableau, SAS, and Power BI. | ||
– Practical applications using case studies. | ||
12 | Ethics and Governance in Financial Analytics | Subtopics: |
– Ethical issues in financial modeling. | Analyzing ethical dilemmas and governance frameworks in financial analytics. (BL 4: Analyzing, BL 5: Evaluating) | |
– Data privacy and compliance with regulations (e.g., GDPR). | ||
– Case examples of ethical challenges in finance. | ||
13 | Real-Time Financial Analytics | Subtopics: |
– Tools for real-time data tracking and visualization. | Applying real-time data insights to improve financial decision-making. (BL 3: Applying, BL 6: Creating) | |
– Role of APIs and data feeds in financial systems. | ||
14 | Future Trends in Financial Analytics | Subtopics: |
– Innovations in financial technologies (quantum computing, DeFi). | Preparing strategies for future developments in financial analytics. (BL 1: Remembering, BL 6: Creating) | |
– Predictive trends in global financial markets. |
Textbooks
- Financial Analytics with R by Mark Bennett and Dirk Hugen.
- Machine Learning for Asset Managers by Marcos López de Prado.
- Data Science for Business by Foster Provost and Tom Fawcett.
Reference books
- Financial Analytics with R by Mark Bennett and Dirk Hugen
- Applied Financial Modelling by Mohamed El Alaoui
- The Handbook of Financial Risk Management by Thierry Roncalli
- Introduction to Statistical Learning by Gareth James, Daniela Witten, Trevor Hastie, and Robert Tibshirani
Course Code: LMB0341 | Course Title: International Financial Management (4 Credits) |
Course Objectives: –
Ø To understand the global financial environment and international monetary systems Ø To develop expertise in foreign exchange markets and risk management Ø To comprehend international capital budgeting and multinational working capital management Ø To analyze international funding sources and global financial markets Ø To evaluate cross-border merger and acquisition strategies |
Course Content
Unit | Unit Description | Learning Outcome |
1 | Foundations of International Financial Management
Globalization and the Multinational Firm Market Imperfections and Expanded Opportunity Set Goals of International Financial Management Corporate Governance Around the World |
Understanding fundamental concepts of international financial environment and its impact on business decisions. (BL 1: Remembering, BL 2: Understanding) |
2 | Foreign Exchange Market Fundamentals
FX Market Structure and Participants Spot Market Operations Cross-Exchange Rate Quotations Interbank FX Market Triangular Arbitrage |
Comprehending the structure and operations of foreign exchange markets and their participants. (BL 2: Understanding, BL 3: Applying) |
3 | Exchange Rate Determination
Purchasing Power Parity The Big Mac Index Currency Boards and Exchange Rate Systems Interest Rate Parity Exchange Rate Forecasting |
Understanding exchange rate dynamics and forecasting methodologies. (BL 2: Understanding, BL 3: Applying) |
4 | Currency Derivatives
Forward Foreign Exchange FX Swaps and Futures Currency Options Interest Rate and Currency Swaps Hedging Instruments and Strategies |
Mastering various currency derivative instruments and their applications. (BL 3: Applying, BL 4: Analyzing) |
5 | Foreign Exchange Risk Management
Transaction Exposure Operating Exposure Translation Exposure Economic Exposure |
Developing skills to identify and manage various types of foreign exchange exposures. (BL 3: Applying, BL 4: Analyzing) |
6 | International Banking and Money Markets
International Banking Operations Eurocurrency Markets International Money Markets Trade Finance Methods |
Understanding international banking systems and money market operations. (BL 2: Understanding, BL 3: Applying) |
7 | International Capital Markets
International Bond Markets International Equity Markets Global Market Integration Cross-Border Listings |
Comprehending structure and functions of international capital markets. (BL 3: Applying, BL 4: Analyzing) |
8 | International Portfolio Investment
International Diversification and Asset Pricing International Mutual Funds and Country Funds Optimal International Portfolio Selection |
Mastering international portfolio management techniques and risk assessment. (BL 4: Analyzing, BL 5: Evaluating |
9 | Foreign Direct Investment
Motives for FDI Cross-Border Mergers and Acquisitions Foreign Investment Strategies Political Risk and FDI Production Relocation and Overseas Investment Decisions |
Understanding FDI concepts and implementation strategies. (BL 3: Applying, BL 4: Analyzing |
10 | International Capital Structure
Cost of Capital in Segmented Markets Determinants of Capital Structure Global WACC and Operating Risk Financial Structure of Subsidiaries |
Learning to determine optimal capital structure in international context. (BL 3: Applying, BL 4: Analyzing) |
11 | International Capital Budgeting
Review of Domestic Capital Budgeting The Adjusted Present Value (APV) Model Estimating Future Exchange Rates Risk Adjustment in Capital Budgeting Real Options in FDI Decisions |
Developing skills in evaluating international projects considering various risks. (BL 4: Analyzing, BL 5: Evaluating) |
12 | Multinational Cash Management
Management of International Cash Balances Bilateral Netting and Cash Pooling Transfer Pricing and Related Issues Blocked Funds and Repatriation Challenges |
Understanding complexities of managing multinational cash flows. (BL 3: Applying, BL 4: Analyzing) |
13 | International Trade Finance
Foreign Trade Transaction Government Assistance in Exporting Countertrade and Barter Transactions |
Mastering international trade finance instruments and techniques. (BL 3: Applying, BL 4: Analyzing)) |
14 | International Tax Environment
Fundamentals of International Taxation Worldwide Taxation vs. Territorial Taxation Transfer Pricing and Tax Havens |
Developing awareness about contemporary issues in international finance and their impact on global financial decisions. (BL 3: Applying, BL 4: Analyzing) |
Textbook References:
Other References:
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(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)
Labour Law
Syllabus
Course Code:LMB0343 | Course Title:Labour Law(4 Credits) |
Course Objectives: –
1. Remember some of the basic definitions and principles of industrial relations that relate to its objectives and evolutionary labour legislation. 2. Understand key laws related to industrial relations, workers’ participation, and grievance handling. 3. Apply labour legislation and framework to case study and scenario application in their interpretation within the workplace 4. Analyse complex legal circumstances like collective bargaining and industrial disputes on the impact made in the employee-organization relations. 5. Assess the effectiveness of labor laws on employment conditions, social security, and disciplinary practices in organizations. 6. Integrate course learnings to present novel solutions for HR and legal challenges, taking into account modern trends and best practices. |
|
Learning Outcomes:-
Ø Remember (Bloom’s Level 1): Recall foundational concepts of industrial relations, including definitions, objectives, and the evolution of labour legislation. Ø Understand (Bloom’s Level 2): Demonstrate a thorough understanding of key laws governing industrial relations, worker participation, and grievance handling. Ø Apply (Bloom’s Level 3): Utilize labour laws and frameworks in case studies, interpreting them in various workplace scenarios. Ø Analyze (Bloom’s Level 4): Examine complex legal situations, such as collective bargaining and industrial disputes, to evaluate impacts on employee relations. Ø Evaluate (Bloom’s Level 5): Assess the application and effectiveness of labour laws concerning employment conditions, social security, and disciplinary practices in organizations. Ø Create (Bloom’s Level 6, implied): Synthesize course learnings to propose solutions for real-world HR and legal challenges, incorporating current trends and best practices. |
Course Contents
Sr. No. | Unit No./ Unit description | Learning Outcome |
1 | Unit 1- Overview of Industrial relations:Meaning, Definitions, Characteristics, Factors Affecting IR, Approaches to IR, Participation in IR, Objectives of IR and Human Relations, IR and Productivity, Various Dimensions of IR, Evolution of labour legislation, Impact of ILO on labour legislation and Indian Constitution | Students will be able to achieve BL 1 2 and 3. |
2 | Unit 2- Laws relating to industrial Relations- Trade Union
Concepts of trade union, types of Trade union in India, Movement of trade union in India, Registered& Recognized union, Central trade Union Organization (CTUOS), challenges of Multiplicity of union.
|
Students will be able to achieve BL 1 and 2. |
3 | Unit 3- Laws relating to industrial Relations- Trade Union Act,1926
Object of Act, Registration o trade union, Legal status of registered trade union, Mode of registration, Power & duties of registrar, Cancellation & dissolution of trade union, Procedure to change name, Amalgamation of trade union |
Students will be able to achieve Level 2 and 3. |
4 | Unit 4- Laws relating to industrial Relations- Industrial Dispute Act,1947:
Introduction, Objectives, Definitions , Prevention & settlement machinery of IR, Various Methods and Various Authorities under the Act for resolution of industrial disputes e.g. methods of conciliation, adjudication and voluntary arbitration, Authorities like Works Committee, Conciliation officer, Court of Enquiry, Labor Court, Industrial Tribunal, National Tribunal , Provisions with respect to Strikes and Lockouts, Layoff and retrenchment, Special provisions relating to layoff, retrenchment and closure, Offences and penalties, unfair labor practices, etc. Important Supreme Court Cases on industry, workman, strikes, retrenchment. |
Students will be able to achieve BL 2, 3 and 4. |
5 | Unit 5- Case study on Maruti Suzuki strike
Discussion of Maruti Suzuki strike followed by question answer
|
Students will be able to achieve BL 2,3. |
6 | Unit 6- Worker participation Management:
Concept, Objectives, evolution f WPM, Statutory and Non-Statutory Forms of WPM, Level of WPM, Assessment of WPM in India, Necessary conditions for effective working of WPM |
Students will be able to achieve BL 1, 2, 3 and 4. |
7 | Unit 7-
Grievance Handling:Meaning, definition, Causes, Importance of grievance handling, Formal Grievance handling mechanism. Sexual harassment of women in workplace Nature of problem, Supreme Court’s guidelines on this issue |
Students will be able to achieve BL 1,2 and 3. |
8 | Unit 8- Discipline–Meaning and definitions, Characteristics of discipline, Objectives of discipline Code of Discipline o Disciplinary proceedings – procedure for disciplinary action – Misconduct – Charge sheet – service of charge sheet – power to suspend pending enquiry – procedure to conduct a Domestic Enquiry -Report of the enquiry officer – punishment intervention by a tribunal. | Students will be able to achieve BL 3 and 4. |
9 | Unit 9- Collective Bargaining (CB): Introduction, Definitions, Characteristics, Process of CB, Pre- requisites of a Successful CB, Types, Functions of CB, Factors Obstructing CB, CB in India, Assessment of CB in India, Suggestions for better functioning of CB
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Students will be able to achieve BL 2, 3 and 4. |
10 | Unit 10– Legislations relating to employment and working conditions-Industrial employment (standing orders) Act,1946
Introduction, Object f act, Definitions, Model Standing Orders, Procedure for approval of standing orders, appeal, modification of standing orders, Certifying Officer, subsistence allowance, Offences and penalties |
Students will be able to achieve BL 4 and 5. |
11 | Unit 11- Legislations relating to employment and working conditions-Factory Act, 1948
Object of act, definitions, Provisions regarding o Health, safety, Welfare of workers, hazardous processes, working hours, restriction on employment of women and children, annual leave with wages, offences and penalties Legislations relating to employment and working conditions-contract labour (Regulation and abolition) Act 1970 Application, Establishments, Definitions, jurisdiction of government, Central and State advisory boards, Registration of establishments and licensing of contractors, Prohibition of employment of contract labor, Welfare and health of contract labor, Liabilities of the Principal employer, Inspecting Staff, offences and penalties, etc. |
Students will be able to achieve BL 4 and 5. |
12 | Unit 12Laws relating to remuneration: Payment of wages Act, 1936, Minimum wages Act, 1948 – Payment of Bonus Act, 1965 | Students will be able to achieve BL 3 and 4. |
13 | Unit 13- Laws relating to social security:
Workmen’s compensation Act,1923 – ESI Act, 1948- Employees provident fund and miscellaneous provisions Act,1952 |
Students will be able to achieve BL 3 and 4. |
14 | Unit 14- Laws relating to social security: Maternity benefits Act, – 1961 Payment of gratuity Act, 1972 | Students will be able to achieve BL 5 and 6. |
Text book References: – 1. Mamoria, C.B., SatishMamoria, and S.V Gankar., (1997), Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi 2. C.S. Venkata Ratnam & Manoranjan Dhal , Industrial relations, 2 E, 2017, Oxford publication. 3. P Subba Rao SatishMamoria , Dynamics of Industrial relations, 2016, Himalaya Publishing house. 4. P.R.N. Sinha, Sinha InduBala , ShekharSeemaPriyadarshini, Industrial Relations, Trade Unions and Labour Legislations, , 3rd edition, 2017, Pearson Education. 5. H L Kumar, Labour Laws Everybody Should Know 13th Edition 2024, LAW & JUSTICE PUBLICATION. OtherReferences (Journals/ periodical, /magazine/ web resource): 1. Journal of Management of Industrial Relations, Human Capital 2. e-bulletin: Available on ICSI website – www.icsi.edu 3. Chartered Secretary: The ICSI, New Delhi-110 003. (Monthly) 4. All India Reporter: All India Reporter Ltd., Congress Nagar, Nagpur D.O. Sethi J: Commentaries of lndustrial Disputes Act, 1947. Vol., 1& 2, Law Publishing House, Allahabad. 5. ILI.: Labour Law and Labour relations Cases and Materials, (Edited by Anand Prakash. S.C. Srivatsava, P. Kalpakam), N.M.Tripati Pvt. Ltd , Bombay. 6. K.D. Srivatsava: The Law of Industrial Disputes. NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy. |
Course Code: LMB0301 | Course Title:Legal Aspects of Business (3Credits) |
Course Objectives: –
Ø To provide a comprehensive understanding of the legal environment in which businesses operate. Ø To familiarize students with various laws that influence business operations. Ø To enable students to apply legal principles in business decision-making. Ø To help students recognize the legal and ethical responsibilities of businesses. |
Course Objectives:
Course Contents:
Unit | Unit Description | Learning Outcome |
1 | Introduction to Business Laws: Overview of the legal framework in business, sources of business law, and the importance of legal knowledge in business. | This module has been designed as per BTL 1 & 2. |
2 | Contract Law: Essentials of a valid contract, types of contracts, breach of contract, remedies for breach, case studies, cover sections 2A, 2B,2C,2D. | This module has been designed as per BTL 2 & 3. |
3 | Company Law: Formation of a company, types of companies, memorandum and articles of association, directors’ responsibilities and duties, corporate governance. | This module has been designed as per BTL 2 & 4. |
4 | Sales of Goods Act: Definition and essentials of a contract of sale, transfer of ownership, rights of an unpaid seller, warranties and conditions. | This module has been designed as per BTL 2 & 3. |
5 | Negotiable Instruments Act: Characteristics of negotiable instruments, types, endorsements, dishonour of negotiable instruments, legal perspectives. | This module has been designed as per BTL 2 & 4. |
6 | Consumer Protection Act: Rights of consumers, redressal mechanisms, the role of consumer courts, recent amendments and their impact. | This module has been designed as per BTL 3 & 4. |
7 | Intellectual Property Rights (IPR): Introduction to IPR, types (patents, trademarks, copyrights), procedures for registration, infringement and remedies, case studies, copyright, patents, and trademarks. | This module has been designed as per BTL 2 & 4. |
8 | Labour Laws: Overview of labour laws in India, industrial disputes, social security legislations, recent developments and challenges. | This module has been designed as per BTL 2 & 4. |
9 | Environmental Laws: Environmental Protection Act, legal aspects of environmental protection, corporate social responsibility related to environmental laws. | This module has been designed as per BTL 3 & 4. |
10 | Emerging Legal Issues in Business: Cyber laws, e-commerce legal issues, data protection laws, legal challenges in the digital age. | This module has been designed as per BTL 4 & 5. |
Outcome(s):
Upon successful completion of the course, students will be able to:
- Understand the legal environment of business and the significance of legal knowledge in managerial decision-making.
- Apply the principles of business laws in various situations.
- Analyze and resolve legal issues in business contexts.
- Evaluate the impact of legal and ethical considerations on business operations.
Textbooks:
- M.C. Kuchhal& Vivek Kuchhal, Business Law, Vikas Publishing House, 6th Edition, 2018.
- Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 7th Edition, 2018.
Reference Books:
- P.P.S. Gogna, A Textbook of Business Law, S. Chand Publishing, 2nd Edition, 2016.
- Avtar Singh, Company Law, Eastern Book Company, 17th Edition, 2021.
- N.D. Kapoor, Elements of Mercantile Law, Sultan Chand & Sons, 38th Edition, 2020.
Course Code: LMB0340 | Course Title: Security Analysis & Portfolio Management (4 Credits) |
Course Objectives: –
⮚ Understand the fundamental concepts of security analysis and portfolio management. ⮚ Learn various investment strategies, including asset allocation and risk management. ⮚ Master the techniques of evaluating securities, including equity, bonds, and derivatives. ⮚ Analyze the role of market efficiency in the pricing of financial assets. ⮚ Develop practical skills in portfolio construction and management. |
Course Contents:
Sr. No. | Unit No./ Unit Description | Learning Outcome |
1 | Unit I: Introduction to Investment & Securities | Understanding basics of Investment and Securities. Students will achieve BL 1 and 2. |
2 | Unit II: Financial Markets and Instruments | Mastering different Financial Markets and Different Instruments used in it. Students will achieve BL 2 and 3. |
3 | Unit III: Securities Markets: Structure, Participants, and Functions | Comprehending the Structure and Functions of Securities Market. Students will achieve BL 2 and 3. |
4 | Unit IV: Risk & Return Analysis | Analysing Risk and Return of a Security and Apply it in Financial Markets analysis. Students will achieve BL 3 and 4. |
5 | Unit V: Fundamental Analysis: Economic, Industry, and Company Analysis ; Technical Analysis: Tools, Indicators, and Strategies | Learning to measure the intrinsic and extrinsic nature of a Security through Fundamental and Technical Analysis. Students will achieve BL 3 and 4. |
6 | Unit VI: Efficient Market Hypothesis (EMH) ; Behavioral Finance and Investor Psychology | Learning the Fundamentals of EMH and the importance of Behavioural Finance in Investment. Students will achieve BL 3 and 4. |
7 | Unit VII: Valuation of Securities: Bonds, Stocks, and Derivatives | Developing skills in Valuation of different Financial market Instruments. Students will achieve BL 4 and 5. |
8 | Unit VIII: Portfolio Theory: Markowitz Model and Modern Portfolio Theory | Understanding the application of Markowitz Model and Modern Portfolio Theory in analyzing anr Evaluating market Instruments. Students will achieve BL 4 and 5. |
9 | Unit IX: Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) | Understanding the CAPM and APT theories of Financial Markets. Students will achieve BL 4 and 5. |
10 | Unit X: Portfolio Construction: Asset Allocation and Diversification Strategies | Evaluating and Constructing Portfolios with different strategies. Students will achieve BL 5 and 6 |
11 | Unit XI: Performance Measurement of Portfolios: Sharpe, Treynor, and Jensen Ratios | Evaluating and Creating Portfolio with the help of different ratio measure. Students will achieve BL 5 and 6. |
12 | Unit XII: Portfolio Revision and Rebalancing Strategies | Evaluating the Portfolio and applying different rebalancing measures. Students will achieve BL 5 and 6. |
Textbook References:
- Security Analysis by Benjamin Graham and David Dodd.
- Investments by Zvi Bodie, Alex Kane, and Alan J. Marcus.
- Portfolio Management by Prasanna Chandra.
- Security Analysis and Portfolio Management by Donald E. Fischer and Ronald J. Jordan.
Other References:
- Relevant online resources, current articles, and reports on security analysis and portfolio management.
(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)
Course Code: LMB0344 | Course Title:Sales and Distribution Management(4Credits) |
Course Objectives: –
Ø Understand the fundamental principles of sales and distribution management. Ø Learn the strategies and processes involved in managing a sales force effectively. Ø Analyse distribution channels and their significance in ensuring product availability. Ø Develop skills in sales planning, forecasting, and territory management. Ø Explore the role of technology and analytics in sales and distribution operations. Ø Examine emerging trends in sales and distribution management. |
Course Contents:
Sr. No. | Unit No./ Unit Description | Learning Outcome |
1 | Unit I: Introduction to Sales Management: Definition, Objectives, Role of sales in marketing, Personal selling process, Sales strategies | Students will achieve BL 1 and 2 (Remembering and Understanding). |
2 | Unit II: Sales Forecasting and Planning: Importance of sales forecasting, Methods of forecasting, Sales planning and budgeting | Students will achieve BL 2 and 3 (Understanding and Applying). |
3 | Unit III: Sales Organization and Territory Management: Designing the sales organization, Territory alignment, Territory design, Sales quota management | Students will achieve BL 3 (Applying). |
4 | Unit IV: Sales Force Management: Recruitment, Selection, Training, and Development of the sales force, Performance evaluation, Motivation techniques | Students will achieve BL 3 and 4 (Applying and Analysing). |
5 | Unit V: Sales Negotiation and Relationship Management: Key negotiation skills, Relationship building, Key account management | Students will achieve BL 3 and 4 (Applying and Analysing). |
6 | Unit VI: Distribution Management: Definition and importance, Role of distribution in the marketing mix, Functions of intermediaries, Designing distribution channels | Students will achieve BL 2 and 3 (Understanding and Applying). |
7 | Unit VII: Channel Dynamics and Conflict Management: Channel power, Channel conflict and resolution strategies, Collaboration between channel partners | Students will achieve BL 3 and 4 (Applying and Analysing). |
8 | Unit VIII: Retailing and Wholesaling: Retail formats, Trends in retailing, Role of wholesalers, Supply chain management in retail and wholesale | Students will achieve BL 3 and 4 (Applying and Analysing). |
9 | Unit IX: Logistics and Distribution Systems: Role of logistics in distribution, Transportation, Warehousing, Inventory management, Reverse Logistics | Students will achieve BL 3 and 4 (Applying and Analysing). |
10 | Unit X: E-commerce and Digital Distribution: Role of e-commerce in distribution, Direct-to-consumer models, E-distribution channels | Students will achieve BL 4 and 5 (Analysing and Evaluating). |
11 | Unit XI: Sales Promotion and Distribution Strategy: Types of sales promotions, Push and pull strategies, Channel promotion techniques | Students will achieve BL 4 (Analysing). |
12 | Unit XII: Legal and Ethical Issues in Sales and Distribution: Legal framework, Ethical considerations in sales, Regulatory issues in distribution | Students will achieve BL 4 and 5 (Analysing and Evaluating). |
13 | Unit XIII: International Sales and Distribution: Global sales strategies, international distribution channels, Challenges in global distribution | Students will achieve BL 4 and 5 (Analysing and Evaluating). |
14 | Unit XIV: Future Trends in Sales and Distribution: Impact of technology on sales and distribution, AI and analytics in sales, Omnichannel distribution, Sustainable distribution practices | Students will achieve BL 5 and 6 (Evaluating and Creating). |
Textbook References:
- Still, Cundiff, and Govoni, “Sales Management: Decisions, Strategies, and Cases,” Pearson.
- S.L. Gupta, “Sales and Distribution Management,” Excel Books.
- Panda and Sahdev, “Sales and Distribution Management,” Oxford University Press.
- Tapan Panda, “Marketing Management: Sales and Distribution Management,” Excel Books.
Other References:
- Relevant online resources, case studies, and industry reports on sales and distribution management.
- Current articles and research papers related to sales management and distribution strategies.
(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)
Course Code: LMB0345 | Course Title:Consumer Behaviour(4 Credits) |
Course Objectives: –
Ø To understand the psychological, social, and cultural factors influencing consumer behaviour. Ø To analyze the decision-making processes of consumers. Ø To evaluate the impact of digital transformation on consumer behaviour. Ø To apply consumer behaviour theories and concepts in the development of marketing strategies. |
Course Contents
Unit | Unit Description | Learning Outcome |
1 | Introduction to Consumer Behaviour: Definition, scope, importance of consumer behaviour, evolution of the field, interdisciplinary nature. | This module has been designed as per BTL 1. |
2 | Consumer Decision-Making Process: Stages of decision-making, models of consumer decision-making, factors influencing decisions. | This module has been designed as per BTL 2. |
3 | Psychological Factors: Perception, learning, motivation, beliefs, attitudes, and their influence on consumer behaviour. | This module has been designed as per BTL 2 & 3. |
4 | Consumer Attitudes and Change: Formation of consumer attitudes, attitude change theories, strategies to influence attitudes. | This module has been designed as per BTL 3 & 4. |
5 | Social and Cultural Influences: Impact of family, reference groups, social class, culture, subculture on consumer behaviour. | This module has been designed as per BTL 4. |
6 | Personal Factors and Lifestyles: Influence of personal factors such as age, gender, lifestyle, and life cycle stage on consumer behaviour. | This module has been designed as per BTL 4. |
7 | Consumer Research: Techniques for conducting consumer research, qualitative and quantitative methods, and data analysis. | This module has been designed as per BTL 4 & 5. |
8 | Consumer Behaviour in the Digital Age: Impact of the internet and social media on consumer behaviour, e-commerce, online decision-making. | This module has been designed as per BTL 3, 4 & 5. |
9 | Consumerism and Ethics: Ethical issues in consumer behaviour, consumer rights, the role of consumer protection organizations. | This module has been designed as per BTL 4 & 5. |
10 | Global Consumer Behaviour: Cross-cultural consumer behaviour, global marketing strategies, consumer behaviour in emerging markets. | This module has been designed as per BTL 4 & 5. |
11 | Innovation Adoption and Diffusion: Theories of innovation adoption, diffusion of innovations, factors affecting adoption of new products. | This module has been designed as per BTL 4 & 5. |
12 | Case Studies and Applications: Analysis of real-world cases in consumer behaviour, and development of marketing strategies based on consumer insights. | This module has been designed as per BTL 5 & 6. |
Textbook References:
- Schiffman, L.G., & Kanuk, L.L. (2020). Consumer Behavior. Pearson Education.
- Solomon, M.R. (2019). Consumer Behavior: Buying, Having, and Being. Pearson.
- Blackwell, R.D., Miniard, P.W., & Engel, J.F. (2018). Consumer Behavior. Cengage Learning.
Other References:
- Hawkins, D.I., Mothersbaugh, D.L., & Best, R.J. (2020). Consumer Behavior: Building Marketing Strategy. McGraw-Hill Education.
- Assael, H. (2018). Consumer Behavior and Marketing Action. Cengage Learning.
- Kotler, P., & Keller, K.L. (2020). Marketing Management. Pearson Education.
(Bloom’s Taxonomy: BTL 1: Remembering; BTL 2: Understanding; BTL 3: Applying; BTL 4: Analyzing; BTL 5: Evaluating; BTL 6: Creating)
Course Code: LMB0350 | Course Title:Health law, ethics, and Regulations |
Course Objectives: –
Ø Understand Key Concepts: Equip students with a comprehensive understanding of the fundamental principles of health law, ethics, and regulations and their impact on healthcare practices. Ø Analyze Legal Frameworks: Develop the ability to analyze healthcare laws and regulations at national and international levels and evaluate their implications for patients, providers, and organizations. Ø Apply Ethical Principles: Enable students to apply ethical principles and frameworks to address real-world challenges and dilemmas in clinical and organizational settings. Ø Navigate Regulatory Compliance: Prepare students to identify, interpret, and implement regulatory standards, accreditation processes, and compliance requirements in healthcare environments. Ø Anticipate Future Challenges: Foster critical thinking to anticipate emerging trends and challenges in health law and ethics, including advancements in technology and global health governance. |
Course Content
Unit | Unit Description | Learning Outcome |
1 | Introduction to Health Law and Ethics
Definition and scope of health law, the role of ethics in healthcare, relationship between law and ethics in healthcare. |
This module has been designed as per BTL 2.
-Understand the foundational concepts of health law and ethics and their interplay in healthcare practices. |
2 | Legal Framework Governing Healthcare
Healthcare laws and policies in India and globally, rights and responsibilities of healthcare providers and patients, landmark cases in health law. |
This module has been designed as per BTL 4.
-Analyze the healthcare legal framework and evaluate its implications for patients and providers. |
3 | Consent and Confidentiality in Healthcare
Informed consent, the legal and ethical aspects of patient confidentiality, exceptions to confidentiality, and challenges in maintaining it. |
This module has been designed as per BTL 3.
-Explain the principles of informed consent and confidentiality, and apply them to ethical dilemmas in healthcare. |
4 | Medical Negligence and Malpractice
Understanding medical negligence, types of malpractice, legal consequences for healthcare providers, and strategies to prevent negligence. |
This module has been designed as per BTL 5.
-Identify causes of medical negligence and evaluate strategies to prevent malpractice. |
5 | Patient Rights and Advocacy
Overview of patient rights, importance of advocacy in healthcare, patient grievance mechanisms, and the role of patient representatives. |
This module has been designed as per BTL 2.
-Understand patient rights and advocate for effective grievance mechanisms in healthcare. |
6 | Ethics in Clinical Decision-Making
Principles of biomedical ethics (autonomy, beneficence, non-maleficence, justice), ethical dilemmas in clinical practice, case studies. |
This module has been designed as per BTL 4.
-Analyze ethical dilemmas in clinical decision-making using biomedical ethical principles. |
7 | End-of-Life Care and Decision-Making
Legal and ethical considerations in palliative care, euthanasia, advanced directives, and withdrawal of life support systems. |
This module has been designed as per BTL 5.
-Evaluate ethical and legal considerations in end-of-life decision-making and propose appropriate interventions. |
8 | Public Health Laws and Policies
Legal frameworks for public health initiatives, vaccination laws, regulation of health campaigns, and managing public health emergencies. |
This module has been designed as per BTL 2.
-Understand public health laws and evaluate their role in managing public health emergencies. |
9 | Healthcare Regulations and Accreditation Standards
Overview of healthcare accreditation bodies (NABH, JCI), regulatory compliance in healthcare facilities, and implications of non-compliance. |
This module has been designed as per BTL 3.
-Explain the role of accreditation and regulatory compliance in healthcare quality improvement. |
10 | Ethical Issues in Healthcare Technology Ethical challenges in telemedicine, AI in healthcare, genetic testing, and emerging technologies’ impact on patient rights and provider responsibilities. | This module has been designed as per BTL 4.
-Analyze ethical challenges posed by emerging technologies and their implications for healthcare practices. |
11 | Intellectual Property Rights in Healthcare Understanding patents, copyright, and trademarks in healthcare, protection of biomedical innovations, and ethical debates surrounding IPR. | This module has been designed as per BTL 5.
-Understand intellectual property rights and evaluate their significance in protecting healthcare innovations. |
12 | Legal Aspects of Health Insurance
Health insurance laws, consumer rights, ethical considerations in health insurance claims, and fraud detection mechanisms. |
This module has been designed as per BTL 3.
-Explain health insurance laws and ethical considerations in claim management. |
13 | Role of International Organizations in Health Law
WHO, World Medical Association, and other bodies’ contributions to global health law, ethical frameworks for international healthcare practices. |
This module has been designed as per BTL 5.
-Evaluate the contribution of international organizations to global health law and ethics. |
14 | Future Challenges in Health Law and Ethics
Emerging ethical and legal challenges in healthcare, trends in global health law, and the role of ethics in future healthcare delivery. |
This module has been designed as per BTL 6.
-Anticipate future ethical and legal challenges in healthcare and propose innovative solutions. |
Textbook References:
- Pozgar, G. D. (2022). Legal and Ethical Essentials of Health Care Administration (4th ed.). Jones & Bartlett Learning.
- Fremgen, B. F. (2021). Medical Law and Ethics (6th ed.). Pearson Education.
Other References:
- Seth, A. (2021). Medical Ethics and Laws for Doctors – Indian Perspective (2nd ed.). Jaypee Brothers Medical Publishers.
- Harris, D. M., & Allen, S. (2017). Contemporary Issues in Healthcare Law and Ethics (4th ed.). Health Administration Press.
- Reddy, N. K., & Mohandas, A. (2020). Health Laws in India: With a Critical Perspective (2nd ed.). LexisNexis.
(Bloom’s Taxonomy: BTL 1: Remembering; BTL 2: Understanding; BTL 3: Applying; BTL 4: Analyzing; BTL 5: Evaluating; BTL 6: Creating)
Introduction to Machine Learning and Basic Technology Syllabus
Course Code: LMB0353 | Course Title: Introduction to Machine Learning and Basic Technology (4 Credits) |
Course Objectives:
Ø Understand core machine learning principles and algorithms. Ø Gain proficiency in handling data, pre-processing, and feature engineering. Ø Develop skills in data preparation for ML. Ø Understand the role of technology infrastructure in ML. Ø Recognize ethical and strategic uses of ML in business. |
Course Contents
Sr. No. | Unit No./ Unit description | Learning Outcome |
1 | Unit 1- Introduction: Concept of Machine learning; Need for study, Overview of machine learning concepts and applications, Difference between AI, ML, and deep learning. | Students will be able to achieve BL 1. |
2 | Unit 2- Types of Machine learning: Types of learning: supervised, unsupervised, semi-supervised, and reinforcement learning | Students will be able to achieve BL 2. |
3 | Unit 3- Introduction to Information Technology in Business Concept and Types, Overview of Information Technology (IT) and its role in business, The evolution of business technology and its impact on operations. | Students will be able to achieve Level 2. |
4 | Unit 4- Data Storage, Databases, and Big Data Basics of data storage systems and database management. Introduction to relational and NoSQL databases. Overview of Big Data: concepts, tools, and business applications. | Students will be able to achieve BL 3. |
5 | Unit 5- Data Visualization Importance of data visualization in decision-making, Tools for data visualization (Excel, Tableau, Power BI),Basic principles of effective visualization | Students will be able to achieve BL 3. |
6 | Unit 6- Key Algorithms in Machine Learning Introduction to linear regression, Basics of classification algorithms (e.g., decision trees), Clustering techniques overview (e.g., k-means). | Students will be able to achieve BL 4. |
7 | Unit 7- Cloud Computing Basics What is cloud computing? Types of cloud services (IaaS, PaaS, SaaS). Advantages of cloud computing for machine learning. Overview of popular cloud platforms (AWS, Azure, Google Cloud). | Students will be able to achieve BL 4, |
8 | Unit 8-. Introduction to AI and Robotics in Business Basics of artificial intelligence and its branches, Overview of robotic process automation (RPA), Application of RPA in business processes | Students will be able to achieve BL 2. |
9 | Unit 9- Machine Learning in Business Analytics Role of machine learning in predictive analytics, Case studies of machine learning in business forecasting. Importance of real-time data for decision-making. | Students will be able to achieve BL 4. |
10 | Unit 10- Basic Technology for Machine Learning Overview of programming languages (Python, R), Introduction to Jupyter Notebooks, Common machine learning libraries (e.g., Scikit-Learn, TensorFlow basics). | Students will be able to achieve BL 5. |
11 | Unit 11- Ethics in Machine Learning and AI Ethical considerations in AI and machine learning, Bias in machine learning models and fairness, Data privacy and security issues | Students will be able to achieve BL 4. |
12 | Unit 12- Introduction to Natural Language Processing (NLP): Basics of NLP and text analysis, NLP applications in business (chat bots, sentiment analysis), Overview of key NLP techniques (tokenization, stemming). | Students will be able to achieve BL 5. |
13 | Unit 13- Business Applications of Machine Learning Machine learning for customer segmentation. Fraud detection and risk management. Supply chain and inventory optimization. | Students will be able to achieve BL 2. |
14 | Unit 14-Future Trends in Machine Learning and Technology Emerging trends in machine learning (AutoML, explainable AI).,AI and machine learning in the digital economy, Challenges and future scope of machine learning in business. | Students will be able to achieve BL 6. |
Text book References: –
Other References: –
NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy. |
Introduction to Machine Learning and Basic Technology Syllabus
Course Code: LMB0353 | Course Title: Introduction to Machine Learning and Basic Technology (4 Credits) |
Course Objectives:
Ø Understand core machine learning principles and algorithms. Ø Gain proficiency in handling data, pre-processing, and feature engineering. Ø Develop skills in data preparation for ML. Ø Understand the role of technology infrastructure in ML. Ø Recognize ethical and strategic uses of ML in business. |
Course Contents
Sr. No. | Unit No./ Unit description | Learning Outcome |
1 | Unit 1- Introduction: Concept of Machine learning; Need for study, Overview of machine learning concepts and applications, Difference between AI, ML, and deep learning. | Students will be able to achieve BL 1. |
2 | Unit 2- Types of Machine learning: Types of learning: supervised, unsupervised, semi-supervised, and reinforcement learning | Students will be able to achieve BL 2. |
3 | Unit 3- Introduction to Information Technology in Business Concept and Types, Overview of Information Technology (IT) and its role in business, The evolution of business technology and its impact on operations. | Students will be able to achieve Level 2. |
4 | Unit 4- Data Storage, Databases, and Big Data Basics of data storage systems and database management. Introduction to relational and NoSQL databases. Overview of Big Data: concepts, tools, and business applications. | Students will be able to achieve BL 3. |
5 | Unit 5- Data Visualization Importance of data visualization in decision-making, Tools for data visualization (Excel, Tableau, Power BI),Basic principles of effective visualization | Students will be able to achieve BL 3. |
6 | Unit 6- Key Algorithms in Machine Learning Introduction to linear regression, Basics of classification algorithms (e.g., decision trees), Clustering techniques overview (e.g., k-means). | Students will be able to achieve BL 4. |
7 | Unit 7- Cloud Computing Basics What is cloud computing? Types of cloud services (IaaS, PaaS, SaaS). Advantages of cloud computing for machine learning. Overview of popular cloud platforms (AWS, Azure, Google Cloud). | Students will be able to achieve BL 4, |
8 | Unit 8-. Introduction to AI and Robotics in Business Basics of artificial intelligence and its branches, Overview of robotic process automation (RPA), Application of RPA in business processes | Students will be able to achieve BL 2. |
9 | Unit 9- Machine Learning in Business Analytics Role of machine learning in predictive analytics, Case studies of machine learning in business forecasting. Importance of real-time data for decision-making. | Students will be able to achieve BL 4. |
10 | Unit 10- Basic Technology for Machine Learning Overview of programming languages (Python, R), Introduction to Jupyter Notebooks, Common machine learning libraries (e.g., Scikit-Learn, TensorFlow basics). | Students will be able to achieve BL 5. |
11 | Unit 11- Ethics in Machine Learning and AI Ethical considerations in AI and machine learning, Bias in machine learning models and fairness, Data privacy and security issues | Students will be able to achieve BL 4. |
12 | Unit 12- Introduction to Natural Language Processing (NLP): Basics of NLP and text analysis, NLP applications in business (chat bots, sentiment analysis), Overview of key NLP techniques (tokenization, stemming). | Students will be able to achieve BL 5. |
13 | Unit 13- Business Applications of Machine Learning Machine learning for customer segmentation. Fraud detection and risk management. Supply chain and inventory optimization. | Students will be able to achieve BL 2. |
14 | Unit 14-Future Trends in Machine Learning and Technology Emerging trends in machine learning (AutoML, explainable AI).,AI and machine learning in the digital economy, Challenges and future scope of machine learning in business. | Students will be able to achieve BL 6. |
Text book References: –
Other References: –
NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy. |
Data Science and Management
Syllabus
Course Code: LMB0354 | Course Title: Data Science and Management (4 Credits) |
Course Objectives:
Ø Understand key concepts of data science and its role in business. Ø Utilize basic data management and data visualization tools. Ø Apply statistical techniques for business data analysis. Ø Explore predictive modelling and machine learning techniques for decision-making. Ø Develop insights from data for strategic business management. |
Course Contents
Sr. No. | Unit No./ Unit description | Learning Outcome |
1 | Unit 1- Introduction: Introduction to Data Science, Overview of Data Science and its importance in business, Role of data science in management and strategic decision-making. | Students will be able to achieve BL 1. |
2 | Unit 2- Data Science Lifecycle: Data collection, cleaning, analysis, and reporting, Data Science vs. Business Intelligence. | Students will be able to achieve BL 2. |
3 | Unit 3: Data Types and Source: Structured vs. unstructured data, internal and external data sources, Introduction to databases and data warehouses. | Students will be able to achieve Level 2. |
4 | Unit 4- Data Cleaning and Pre-processing: Handling missing data, outliers, data normalization, and transformation, Introduction to Python/R for data pre-processing. | Students will be able to achieve BL 3. |
5 | Unit 5- Basic Statistics for Data Analysis: Mean, median, mode, standard deviation, correlation, and regression basic, Descriptive vs. inferential statistics. | Students will be able to achieve BL 3. |
6 | Unit 6- Data Visualization Techniques: Tools: Tableau, Power BI, or Python libraries (Matplotlib, Seaborn) | Students will be able to achieve BL 4. |
7 | Unit 7- Building and interpreting basic charts: bar charts, histograms, scatter plots, and heat maps | Students will be able to achieve BL 4, |
8 | Unit 8-. Introduction to Predictive Modelling Basic concepts of predictive analytics, Use cases in business: forecasting, customer segmentation, and risk assessment. | Students will be able to achieve BL 2. |
9 | Unit 9: Machine learning: Concept of Machine learning; Need for study, Overview of machine learning concepts and applications, Difference between AI, ML, and deep learning. | Students will be able to achieve BL 4. |
10 | Unit 10- Fundamentals of Machine Learning: Supervised vs. unsupervised learning, Introduction to key algorithms: linear regression, k-means clustering, and decision trees | Students will be able to achieve BL 5. |
11 | Unit 11- Data-Driven Strategy: Understanding key performance indicators (KPIs) and metrics, Role of data in shaping business strategies. | Students will be able to achieve BL 4. |
12 | Unit 12- Business Applications of Machine Learning Machine: learning for customer segmentation. Fraud detection and risk management. Supply chain and inventory optimization. | Students will be able to achieve BL 5. |
13 | Unit 13- Data Ethics and Privacy: Importance of ethics and legal issues in data handling, Data privacy laws and best practices for managers. | Students will be able to achieve BL 2. |
14 | Unit 14– Case Studies in Data Science Application: Industry case studies: retail, finance, healthcare, and marketing | Students will be able to achieve BL 6. |
Text book References: –
“Data Science for Business” by Foster Provost and Tom Fawcett “Introduction to Data Science” by Laura Igual and Santi Seguí
Online platforms for learning (e.g., Coursera, DataCamp) Python and R libraries for data analysis (Pandas, Scikit-learn) NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy. |
Introduction to Supply Chain Management
Course Code: LMB0346 | Course Title: Introduction to Supply Chain Management
(4 Credits) |
Course Outcome: –
Ø Demonstrate knowledge of the fundamental principles of logistics and supply chain management, including the flow of goods, services, and information from origin to consumption. Ø Identify the key concepts and components of network design, including facility location decisions and network operations planning. Ø Evaluate and select appropriate transportation and distribution strategies to enhance customer satisfaction and reduce costs. Ø Analyze the structure and functioning of a generalized supply chain model. Ø Utilize modern technology and data analytics tools to improve supply chain visibility, efficiency, and performance. |
Course Contents
Sr. No. | Unit No./ Unit description | Unit Outcome |
1 | Unit 1- 21st Century Supply Chains
· Objectives, · Introduction, · Concepts of Supply Chains, · Generalised Supply Chain Model, · Value Chain, · Supply Chain Effectiveness, · Financial Sophistication, · Logistics in 21st Century, · Summary, · Keywords, · Review Questions, · Further Readings.
|
Students will be able to Define and understand key concepts of supply chain management (SCM).(Define) |
2 | Unit2– Introduction to Logistic
· Objectives, · Introduction, · Functions of Business Logistics, · Competitive Advantage andLogistics, · Logistics Interface with Production & Markerting, · Logistics Value Proposition, · Logistical Operations, · Supply Chain Synchronization, · Summary, · Keywords, · Review Questions, · Further Readings. |
Students will develop an understanding of the core functions of business logistics, its role in creating competitive advantage, and its integration with production and marketing.
(Develop) |
3 | Unit 3- Demand Planning and Forecasting
·Objectives, ·Introduction, ·Demand Forecasting, ·Collaborative Forecasting. ·Collaborative Planning, Forecasting and Replenishment (CPFR), ·Summary, ·Keywords, ·Review Questions, ·Further Readings.
|
Students will develop skills to understand and apply demand forecasting techniques, analyze the importance of collaborative forecasting, and evaluate the benefits of Collaborative Planning.
(Develop) |
4 | Unit4- -Network Design:
· Introduction to Network Design, · Facility location Decisions, · NetworkOperations Planning, · Relevant Costs for Network Decisions, · Network Design Decisions, · Technology in Ntwork Design, · Risk and Resilience in Network Design, · Summary, · Keywords, · Review Questions, · Further Readings.
|
Students will be able to understand the concept of Network Design.
(Understand) |
5. | Unit5- –Facility Location Decisions
· Importance of Facility Location Decisions, · Factors Affecting Facility Locations, · Facility Location Models , · Risk Management in Facility Location, · Summary, · Keywords, · Review Questions, · Further Readings.
|
Students will apply the concept of Span of Management, Centralization & Decentralization in detail.
(Apply) |
6 | Unit6:Warehousing and Distribution Centers
· Warehousing Introduction, · Definition of Warehousing, · Types of Warehousing, · Warehousing and DistributionCenters, · Function of a Warehouse, · Summary, · Keywords, · Review Questions, · Further Readings.
|
Students will be able to understand basic concepts related to warehousing & distribution centers.
(Understand) |
7 | Unit 7- – Information Technology Framework
· Objectives, · Introduction , · Information Functionality – The Supply Chain, · Principles of Logistics Information, · Comprehensive Information System Integration, · Communication Technology, · Summary, · Keywords, · Review Questions, · Further Readings.
|
Students will recognize about the concept of information technology framework.
( Recognize) |
8 | Unit8-Inverntory Management
· Inventory Definition, · Types of Inventory, · Inventory Importance, · Cost associated with Inventory Management, · Push vs Pull Inventory Control, · Summary, · Keywords, · Review Questions, · Further Readings, |
Students will understand about concept of Inventory Management.
( Understand) |
9 | Unit 9-Transportation
· Objectives, · Introduction, · Transportation Infrastructure, · Transport Functionality & Principles, · Transport Structure, · Summary, · Keywords , · Review Questions, · Further Readings.
|
Students will be able to define Transportation & Its Importance in detail.
(Define) |
10 | Unit 10-Packaging and Material Handling
· Objectives, · Introduction , · Packaging Perspectives , · Packaging for Material Handling Efficiency, · Materials Handling, · Summary, · Keywords , · Review Questions , · Further Readings.
|
Students will be able to evaluate packaging and Material handling concepts.
(Evaluate) |
11. | Unit 11- -Supply Chain Management
· Objectives, · Introduction , · Push & Pull Based Supply Chain, · Collaborative Issues in SCM, · IT in Supply Chain Management, · Summary, · Keywords , · Review Questions , · Further Readings.
|
Students will be able to understand supply chain management concept in detail.
(Understand) |
12. | Unit 12- Supply Chain Strategies
· Objectives, · Introduction , · Agile Supply Chains, · Responsive SupplyChains, · Reverse Logistics, · GreenSupply Chains, · Summary, · Keywords, · Review Questions , · Further Readings,
|
Students will be able to develop supply chain management strategies in detail.
(Develop) |
13. | 3PL & 4PL Logistics& Customer Service Measuring Logistics Performance
· Objectives, · Introduction , · 3PL Logistics, · 4PL Logistics, · Customer Service , · Measuring Logistics Performance , · Summary, · Keywords , · Review Questions , · Further Readings.
|
Students will be able to compare 3PL, 4PL Logistics in detail.
(Compare) |
14. | Unit 14-International Supply Chain Management
· Objectives, · Introduction, · Introduction to Supply Chain Management , · Supply Chain Network Design for Global Operations, · Risk Management in International Supply Chain Management, · Summary, · Keywords , · Review Questions, · Further Readings.
|
Students will be able to demonstrate International Supply Chain Management in detail.
(Demonstrate) |
Text book References: –
1.RonaldH.Ballou,SamirK.Srivastava(2012).BusinessLogistics/SupplyChainManagement. Pearson Education 2.M.Christopher(2011).LogisticsandSupplyChainManagement.SecondEdition,Pearson Education. 3.Bowersox, D.J. and D.J. Closs, Logistical Management: The Integrated Supply Chain Process, 4.McGraw Hill, 1996 Donald Waters. Logistics-An Introduction to SCM , Palgrave, 2003 5.Jones, J.V., Integrated Logistics Support Handbook, Special Reprint Ed., McGrawHill, 1998 |
Course Code: LMB0347 | Course Title: Retail logistics(4 Credits) |
Course Objectives: –
Ø To understand the foundations and components of retail logistics systems. Ø To develop expertise in inventory management, warehouse operations, and distribution networks. Ø To explore the application of technology in enhancing retail logistics efficiency. Ø To comprehend global and sustainable logistics practices. Ø To analyse emerging trends and challenges in retail logistics. |
Course Content
Sr. No. | Unit Description | Learning Outcome |
1 | Introduction to Retail Logistics Define the role of logistics in retail. Discuss the importance of logistics in achieving customer satisfaction. Overview of supply chain and logistics integration. Explain key logistics activities and challenges in retail. Examine the relationship between logistics and retail strategy. |
Understanding fundamental concepts of retail logistics and their role in enhancing customer satisfaction. (BL 1: Remembering, BL 2: Understanding) |
2 | Retail Supply Chain Management Understand the components of the retail supply chain. Explore the dynamics of supply chain relationships. Discuss supply chain integration in retail. Analyze push vs. pull supply chain strategies. Examine challenges in managing global supply chains. |
Understanding supply chain components and evaluating their effectiveness in retail logistics. (BL 2: Understanding, BL 5: Evaluating) |
3 | Demand Forecasting in Retail Logistics Importance of demand forecasting. Methods for demand forecasting in retail. Role of technology in improving forecasting accuracy. Examine challenges in demand forecasting. Study case examples of effective demand forecasting. |
Applying demand forecasting methods to retail logistics scenarios and analyzing their accuracy. (BL 3: Applying, BL 4: Analyzing) |
4 | Inventory Management in Retail Types of inventory in retail logistics. Examine inventory control techniques (EOQ, JIT). Address stockouts and overstock management. Explore the role of inventory optimization in cost reduction. Understand the use of technology in inventory management. |
Applying inventory control methods and evaluating their effectiveness in retail operations. (BL 3: Applying, BL 5: Evaluating) |
5 | Transportation Management Analyze the role of transportation in retail logistics. Identify types of transportation modes. Evaluate cost and time trade-offs in transportation. Understand the importance of route optimization. Assess sustainability in retail transportation. |
Understanding transportation modes and creating optimized plans for retail logistics. (BL 2: Understanding, BL 6: Creating) |
6 | Warehouse and Distribution Management Explore the importance of warehousing in retail. Classify types of warehouses and their functions. Understand warehouse layout and design principles. Examine technologies in warehouse operations. Conduct cost analysis in warehousing. |
Analyzing warehouse operations and evaluating distribution strategies. (BL 4: Analyzing, BL 5: Evaluating) |
7 | Retail Technology in Logistics Explore the role of technology in retail logistics. Understand the use of RFID and barcoding systems. Study automation and robotics in warehousing. Analyze emerging technologies (AI, IoT). Examine challenges in implementing new technologies. |
Applying technology solutions in logistics and designing innovative processes. (BL 3: Applying, BL 6: Creating) |
8 | Reverse Logistics in Retail Define reverse logistics and its importance. Handle returns and recycling in retail. Study cost implications of reverse logistics. Explore sustainability in reverse logistics. Analyze case studies on successful reverse logistics systems. |
Understanding reverse logistics processes and evaluating their sustainability. (BL 2: Understanding, BL 5: Evaluating) |
9 | Retail Logistics Performance Measurement Identify key performance indicators (KPIs) in logistics. Learn techniques for measuring logistics efficiency. Use tools for real-time performance tracking. Explore benchmarking and continuous improvement. Study case examples of performance measurement. |
Using KPIs to measure performance and analyzing data for logistics optimization. (BL 3: Applying, BL 4: Analyzing) |
10 | Global Retail Logistics Understand challenges in global retail logistics. Develop cross-border logistics strategies. Study international trade regulations. Examine the role of global logistics service providers. Identify trends in global retail supply chains. |
Understanding global logistics strategies and evaluating their impact on retail operations. (BL 2: Understanding, BL 5: Evaluating) |
11 | Risk Management in Retail Logistics Identify types of risks in retail logistics. Develop risk mitigation strategies. Study the role of technology in managing risks. Create contingency planning frameworks. Analyze case studies on managing risks effectively. |
Analyzing risks in logistics and developing mitigation plans for risk management. (BL 4: Analyzing, BL 6: Creating) |
12 | Retail Customer Experience and Logistics Assess the impact of logistics on customer experience. Analyze delivery speed and accuracy as competitive advantages. Explore omnichannel logistics and customer satisfaction. Evaluate the role of last-mile delivery. Study examples of logistics-driven customer satisfaction. |
Understanding the relationship between logistics and customer experience, and evaluating last-mile strategies. (BL 2: Understanding, BL 5: Evaluating) |
13 | Green and Sustainable Logistics Explore principles of sustainability in logistics. Study ways to reduce carbon footprints in transportation. Understand sustainable packaging and distribution methods. Learn about green technologies in retail logistics. Assess regulatory compliance for sustainability practices. |
Applying sustainable practices in logistics and evaluating their environmental impact. (BL 3: Applying, BL 5: Evaluating) |
14 | Future Trends in Retail Logistics Identify emerging trends and innovations. Study the role of AI, blockchain, and big data. Explore predictive analytics in logistics. Understand digital transformation in retail logistics. Prepare for future disruptions in the logistics industry. |
Identifying emerging trends and creating strategic plans for future logistics challenges. (BL 1: Remembering, BL 6: Creating) |
Textbooks
Reference Books
|
(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)
aCourse Code: LMB0302 | Course Title: Strategic Management (3Credits) |
Course Objectives: –
Ø To understand the fundamental concepts and frameworks of strategic management. Ø To analyse internal and external environments to formulate strategic decisions. Ø To evaluate and implement strategies for competitive advantage in various business contexts. Ø To develop critical thinking and strategic decision-making skills. |
Course Contents:
Unit | Unit Description | Learning Outcome |
1 | Introduction to Strategic Management: Overview of strategy, strategic management process, levels of strategy, importance of strategic management in business. | This module has been designed as per BTL 1 & 2. |
2 | Strategic Intent and Vision: Understanding mission, vision, values, and objectives; crafting a strategic vision; setting long-term goals. | This module has been designed as per BTL 2 & 3. |
3 | External Environment Analysis: Analyzing the macro environment using PESTEL framework, industry analysis using Porter’s Five Forces model, identifying opportunities and threats. | This module has been designed as per BTL 3 & 4. |
4 | Internal Environment Analysis: Resource-based view, VRIO framework, value chain analysis, core competencies, identifying strengths and weaknesses. | This module has been designed as per BTL 3 & 4. |
5 | Business-Level Strategies: Competitive strategies, cost leadership, differentiation, focus strategies, integrating strategies to achieve competitive advantage. | This module has been designed as per BTL 4 & 5. |
6 | Corporate-Level Strategies: Diversification, vertical integration, strategic alliances, mergers and acquisitions, portfolio management, BCG matrix. | This module has been designed as per BTL 4 & 5. |
7 | Global Strategies: International and global strategies, modes of entry into foreign markets, global competitive advantage, cross-cultural management. | This module has been designed as per BTL 4 & 5. |
8 | Strategy Implementation: Organizational structure and design, leadership, culture, managing change, balanced scorecard approach, aligning strategy with operations. | This module has been designed as per BTL 4 & 5. |
9 | Strategy Evaluation and Control: Techniques for monitoring and evaluating strategy, financial and non-financial metrics, balanced scorecard, corrective actions. | This module has been designed as per BTL 4 & 5. |
10 | Contemporary Issues in Strategic Management: Digital transformation, sustainability, corporate social responsibility, innovation and entrepreneurship, strategic risk management. | This module has been designed as per BTL 5 & 6. |
Textbooks:
- Thompson, A.A., Strickland, A.J., & Gamble, J.E. – “Crafting and Executing Strategy: The Quest for Competitive Advantage” – McGraw-Hill Education, 21st Edition, 2015.
- Hill, C.W.L., & Jones, G.R. – “Strategic Management: An Integrated Approach” – Cengage Learning, 12th Edition, 2018.
Reference Books:
- Johnson, G., Whittington, R., Scholes, K. – “Exploring Strategy: Text and Cases” – Pearson Education, 11th Edition, 2017.
- Porter, M.E. – “Competitive Strategy: Techniques for Analyzing Industries and Competitors” – Free Press, 2008.
- Barney, J.B., Hesterly, W. – “Strategic Management and Competitive Advantage: Concepts” – Pearson Education, 6th Edition, 2018.
- Grant, R.M. – “Contemporary Strategy Analysis” – Wiley, 10th Edition, 2018.
Course Code: LMB0349 | Course Title: Fundamental of AI For Managers (4 Credits) |
Course Objectives: –
Ø To understand the basics of Artificial Intelligence and its impact on modern businesses. Ø To analyze various AI tools and technologies and their relevance in different industries. Ø To identify and implement AI-driven decision-making strategies in managerial roles. Ø To address ethical, legal, and practical considerations associated with AI integration. Ø To apply AI-based solutions for business optimization and innovation. |
Course Content
Unit | Unit Description | Learning Outcome |
1 | Introduction to Artificial Intelligence
Definition and scope of AI, Types of AI (Narrow, General, and Superintelligent AI), History and evolution of AI, Importance of AI for modern managers |
Summarize the significance and types of AI, including how AI impacts managerial roles in modern businesses.
Bloom’s Taxonomy: Understand |
2 | Machine Learning Fundamentals
Supervised, unsupervised, and reinforcement learning, Key ML algorithms: regression, classification, clustering Applications of machine learning in business Limitations and challenges in machine learning |
Differentiate between supervised, unsupervised, and reinforcement learning with relevant business applications.
Bloom’s Taxonomy: Analyze |
3 | Deep Learning Essentials
Introduction to neural networks Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs) Applications of deep learning in various industries Practical limitations and considerations in deep learning |
Explain the foundational concepts of neural networks and deep learning models like CNNs and RNNs in solving complex industry challenges.
Bloom’s Taxonomy: Understand |
4 | Data Science and Data Analytics
Understanding the role of data in AI Data collection, cleaning, and preprocessing Data visualization tools and techniques Importance of data-driven decision making |
Describe the data analytics process, including data collection, cleaning, and visualization, and its importance for decision-making.
Bloom’s Taxonomy: Understand |
5 | Natural Language Processing (NLP)
Basics of NLP and text processing Key applications: sentiment analysis, language translation, chatbots Sentiment analysis and opinion mining Ethical considerations in NLP |
Demonstrate understanding of NLP basics and key applications, such as sentiment analysis and language translation.
Bloom’s Taxonomy: Apply |
6 | Computer Vision and Image Recognition
Introduction to computer vision and its applications Object detection and image classification Applications of computer vision in business Challenges and limitations in image processing |
Identify key computer vision techniques, such as object detection, and discuss their use cases in business.
Bloom’s Taxonomy: Remember |
7 | Robotics Process Automation (RPA)
Basics of RPA and how it works Role of RPA in automating business processes Comparison with traditional automation Practical applications and case studies |
Explain how RPA automates repetitive tasks and contributes to operational efficiency.
Bloom’s Taxonomy: Understand |
8 | AI in Customer Relationship Management (CRM)
Personalization through AI-driven customer insights AI in customer service: chatbots and virtual assistants Predictive analytics for customer behavior Real-world examples of AI in CRM |
Analyze the role of AI in enhancing customer experience through personalization and predictive analytics.
Bloom’s Taxonomy: Analyze |
9 | AI in Operations and Supply Chain Management
AI applications in inventory management and logistics Demand forecasting and predictive maintenance Optimization of supply chain processes Case studies in AI-driven operational efficiency |
Evaluate the impact of AI applications on supply chain processes like inventory management and demand forecasting.
Bloom’s Taxonomy: Evaluate |
10 | AI in Financial Services
Fraud detection using AI Algorithmic trading and investment strategies Credit scoring and risk assessment Ethical concerns in AI-driven finance |
Assess the applications of AI in financial services, such as fraud detection and credit scoring.
Bloom’s Taxonomy: Evaluate |
11 | AI in Human Resources and Recruitment
AI in resume screening and candidate selection Predictive analytics for employee turnover Ethical issues in AI-driven HR Case studies in AI for workforce management |
Explain AI’s role in enhancing recruitment and HR management processes through predictive analytics.
Bloom’s Taxonomy: Understand |
12 | AI Ethics and Governance
Ethical challenges in AI (bias, privacy, transparency) Legal and regulatory considerations in AI Responsible AI practices and frameworks Corporate governance and AI policy |
Describe ethical considerations in AI, including bias, privacy, and transparency.
Bloom’s Taxonomy: Understand |
13 | Emerging Trends in AI
Explainable AI (XAI) AI and Internet of Things (IoT) AI in social good and sustainability Future trends and potential in AI |
Identify emerging trends in AI, such as Explainable AI and AI for social good, and discuss their implications.
Bloom’s Taxonomy: Remember |
14 | Implementing AI in Business Strategy
Identifying AI use cases in business Building AI strategy: team and technology Challenges in AI implementation and change management Monitoring, evaluation, and scaling AI initiatives |
Formulate and evaluate a strategic AI implementation plan for business, including identifying relevant AI use cases, structuring a capable team, and managing change effectively.
Bloom’s Taxonomy Level: Create |
Textbook References:
Other References:
|
(Bloom’s Taxonomy: BT level 1: Remembering; BT level 2: Understanding; BT level 3: Applying; BT level 4: Analyzing; BT level 5: Evaluating; BT level 6: Creating)
Course: M.B.A Semester 03
Course Code: LMB0342
Course Title: Human Resource Planning and Development
Course Objectives
The course aims to:
- Provide a comprehensive understanding of the concepts and practices of Human Resource Planning (HRP) and Development.
- Develop analytical and strategic thinking skills for workforce planning and managing talent.
- Equip students with the ability to design and evaluate HR development programs.
- Enable students to analyze HR challenges and apply innovative solutions for organizational growth.
- Enhance students’ ability to link HR planning with overall business strategies effectively.
Course Contents
Unit No./ Unit Description | Learning Outcome |
Unit 1: Introduction to Human Resource Planning: Definition, objectives, and scope of HRP; Process of HRP; Importance of HRP in achieving business goals | Understand the concept, objectives, and scope of HRP (BT Level 2). Analyze the role of HRP in achieving organizational goals (BT Level 4). |
Unit 2: Factors effecting HRP:Internal and external factors affecting HRP; Technological, economic, social, and legal influences on HRP | Analyse external and internal factors influencing HRP (BT Level 4). |
Unit 3: Forecasting HRP: Techniques for forecasting demand and supply; Workforce gaps and strategies to balance them | Apply quantitative and qualitative methods for workforce forecasting (BT Level 3). Evaluate strategies for balancing demand and supply (BT Level 5). |
Unit 4: Job Analysis and Design:Methods of job analysis; Writing job descriptions and job specifications; Designing jobs for productivity and satisfaction | Understand the techniques and tools of job analysis (BT Level 2). Create effective job descriptions and specifications (BT Level 6). |
Unit 5: Strategic Human Resource Planning:Linking HRP with business strategy; HR strategy models; Workforce optimization | Evaluate the alignment of HRP with business strategies (BT Level 5). Design HR strategies for organizational success (BT Level 6). |
Unit 6: Career Planning and Development:Career stages and models; Career development tools and programs; Employee engagement through career growth | Understand career stages and planning models (BT Level 2). Develop career development initiatives for employees (BT Level 6). |
Unit 7: Succession Planning in HRP: Importance of succession planning; Identifying and nurturing talent for key positions; Best practices in succession management | Evaluate succession planning models and best practices (BT Level 5). Create succession plans for key roles (BT Level 6). |
Unit 8: Training Needs Assessment (TNA):Identifying training needs; Techniques for assessing gaps; Linking TNA with organizational goals | Apply techniques to assess training needs (BT Level 3). Analyze gaps in employee skills and organizational requirements (BT Level 4). |
Unit 9: Instructional Design and evaluation of training: Principles of instructional design; Methods of delivering training; Evaluating training effectiveness | Understand the principles of instructional design (BT Level 2). Develop customized training modules (BT Level 6). |
Unit 10: Performance Management Systems (PMS):
Elements of PMS; Tools for performance appraisal; Linkage between PMS and organizational performance |
Analyze components of an effective PMS (BT Level 4). Evaluate the impact of PMS on employee performance (BT Level 5). |
Unit 11: Talent Acquisition management: Talent acquisition strategies; Retention challenges and strategies; Importance of employee value proposition | Understand the significance of talent management in HRP (BT Level 2). Develop retention strategies for key talent (BT Level 6). |
Unit 12: HR Analystics: Key HR metrics; Using analytics for HR decision-making; Predictive analytics in workforce planning | Apply HR analytics for workforce planning (BT Level 3). Evaluate metrics for measuring HR effectiveness (BT Level 5). |
Unit 13: International HR Planning:Global workforce trends; Cultural and legal challenges in international HRP; Managing expatriates | Understand challenges in global HRP (BT Level 2). Analyze international workforce trends and practices (BT Level 4). |
Unit 14: Emerging trends in Human Resource Planning: Emerging technologies in HRP; Impact of AI and automation; Sustainable HR practices; HR’s role in remote and hybrid work models | Evaluate emerging trends such as AI, remote work, and the gig economy (BT Level 5). Create strategies to adapt HRP to future challenges (BT Level 6). |
Textbooks:
- Dessler, G. (2020). Human Resource Management. References: Armstrong, M. (2014). A Handbook of Human Resource Management Practice.
- Mathis, R. & Jackson, J. (2019). Human Resource Management.
- Cascio, W. (2022). Managing Human Resources.
- Bratton, J., & Gold, J. (2017). Human Resource Management: Theory and Practice.
- Aguinis, H. (2021). Performance Management.
- Rothwell, W. (2020). Effective Succession Planning.
References:
- Ulrich, D. (2013). HR from the Outside In.
- Bersin, J. (2021). Future of Work: HR Predictions for the New Decade.
- Dowling, P. J., & Welch, D. E. (2019). International Human Resource Management.
- Fitz-enz, J. (2017). The New HR Analytics.
- Collings, D. G., &Mellahi, K. (2022). Global Talent Management.
- Noe, R. (2020). Employee Training and Development.
- Blanchard, P. N., & Thacker, J. W. (2019). Effective Training: Systems, Strategies, and Practices.
- Mondy, R. (2016). Human Resource Management.