MBA Sem-1

Business Communication Syllabus

 

Course Code: LMB0101 Course Title: Business Communication (2 Credits)
Ø Understand the concept, process and importance of effective business communication.

Ø Demonstrate verbal and non-verbal communication ability through presentations.

Ø Identify key principles of effective public speaking and develop skills in listening actively and empathetically.

Ø Evaluate the appropriate usage of informative business messages and write an informative business message.

Ø Prepare and present effective presentations aided by ICT tools and able to compose e-mail, Resume, formal reports and business letters.

Course Contents

Sr. No. Unit No./ Unit description Learning Outcome
1 Unit 1- Introduction: Nature, Process and Importance of Communication, Types of Communication (Verbal & Non Verbal), Different forms of Communication. Students will be able to define communication, explain its nature and process, and differentiate between verbal and non-verbal communication. (BT Level 1 & 2 – Remembering & Understanding)
2 Unit 2- Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Students will be able to identify different communication barriers and apply strategies to overcome linguistic, psychological, and organizational barriers. (BT Level 2 & 3 – Understanding & Applying)
3 Unit 3-Verbal and Non-Verbal Communication: Principles of successful oral communication, effective Listening, non-verbal communication Students will be able to apply principles of effective oral communication, improve listening skills, and analyze non-verbal cues in communication. (BT Level 3 & 4 – Applying & Analyzing)
4 Unit 4- Forms of Communication in Written Mode: Planning and execution of messages,  Writing reports, proposals and business plans, Drafting of notice, Agenda, Minutes and resolutions of meeting, Creating and delivering good presentations, Managing data and visuals. Students will be able to create structured business reports, draft professional documents, and design impactful presentations with data visualization. (BT Level 4, 5 & 6 – Analyzing, Evaluating & Creating)
5 Unit 5- Business Etiquettes and Cross-cultural Communication: Introduction, Constituents of Etiquettes, Business Etiquettes and modern technology, Workplace culture, Communicating across different cultures, Culture and writing skills. Students will be able to apply business etiquette principles, adapt communication strategies in multicultural workplaces, and evaluate the role of culture in written and verbal communication. (BT Level 3, 4 & 6 – Applying, Analyzing & Creating)
6 Unit 6- Career Management and Technology: Introduction, Searching for talent, looking for Job, Planning for Job, Social Networking and Job search, Preparing for Resume, Cover Letter, Group Discussion and Interview, Technology in Business Communication. Students will be able to design professional resumes, prepare cover letters, enhance job search strategies using social networking, and apply technology in business communication. (BT Level 6 – Creating)
7 Unit 7-.Storytelling for Business Success: Role of storytelling in businesses today, Methods of storytelling, Model of crafting an effective story, 7 C’s of storytelling, Crafting participants’ personal stories Students will be able to construct compelling business stories, implement storytelling techniques, and apply the 7 C’s framework for effective business communication. (BT Level 4, 5 & 6 – Analyzing, Evaluating & Creating)
 

Text Books:

  1. Lesikar, R.V., Flatley, M.E., Rentz, K., Lentz, P. and Pande, N. (2015), “Business Communication”, 13th Edition, New Delhi: McGraw Hill Education.
  2. Raman, M. and Singh, P. (2012), “Business Communication”, 2nd Edition, New Delhi: Oxford University Press.

Other References

  • Chaturvedi, P.D. and Chaturvedi M. (2011), “Business Communication, Concepts: Cases and Applications, 2nd Edition, Pearson Education, India.
  • Mukerjee, H.S. (2013), “Business Communication”, 2nd Edition, OUP India.

NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy.

 

Managerial Economics Syllabus

 

Course Code: LMB0102 Course Title: Managerial Economics (4 Credits)
Course Objectives: –

Ø  To familiarize the students with concepts and techniques used in Micro-Economic Theory.

Ø  To develop their capability to apply these concepts and techniques in making decisions pertaining to different business situations.

Ø  Describe the relationship between various types of cost curves.

Ø Evaluate the differences between different types of market structures.

Course Contents

Sr. No. Unit No./ Unit description Learning Outcome
1 Unit 1- Introduction to Managerial Economics: Nature & Scope of Managerial Economics, Traditional vs Managerial Economics. Students will be able to define the nature and scope of managerial economics and differentiate between traditional and managerial economics. (BT Level 1 & 2 – Remembering & Understanding)
2 Unit 2- Incremental and Equi-marginal Principle: Incremental and Equi-marginal Principle and Objectives of Business firms. Students will be able to explain the Incremental and Equi-marginal Principles and apply them to business decision-making. (BT Level 2 & 3 – Understanding & Applying)
3 Unit 3- General Tools for Economic Analysis & Decision Making: Functional relationship between economic variables. Students will be able to analyze the functional relationship between economic variables and apply it in decision-making. (BT Level 4 – Analyzing)
4 Unit 4- Supply and Demand: Market equilibrium, Supply and demand side of market. Students will be able to analyze market equilibrium and evaluate supply and demand factors affecting the market. (BT Level 4 & 5 – Analyzing & Evaluating)
5 Unit 5- Demand Analysis: Determinants of demand, Demand function and demand elasticity. Students will be able to evaluate the determinants of demand, interpret demand functions, and analyze demand elasticity. (BT Level 4 & 5 – Analyzing & Evaluating)
6 Unit 6- Demand Estimation and Forecasting: Approaches to estimation, Demand estimation by regression analysis, Qualitative forecasts and quantitative forecasts. Students will be able to apply demand estimation techniques, including regression analysis and forecasting methods, for business decision-making. (BT Level 5 – Evaluating)
7 Unit 7- Theory of Production: Iso-Product curve and Producer’s equilibrium. Students will be able to define the Iso-product curve and explain the concept of producer’s equilibrium. (BT Level 1 & 2 – Remembering & Understanding)
8 Unit 8- Laws of Returns to Scale: Short run and Long run production and Laws of returns to scale.           Students will be able to explain short-run and long-run production concepts, evaluate the laws of returns to scale, and create strategies for efficient production. (BT Level 2, 5 & 6 – Understanding, Evaluating & Creating)
9 Unit 9- Theory of Cost: Cost concepts, Cost-output relationship. Students will be able to define cost concepts and explain the cost-output relationship in business operations. (BT Level 1 & 2 – Remembering & Understanding)
10 Unit 10- Economies and Dis-economies of scale: Economies and Dis-economies of scale and Break-even analysis. Students will be able to explain economies and diseconomies of scale and apply break-even analysis for financial decision-making. (BT Level 2 & 3 – Understanding & Applying)
11 Unit 11- Market Structures: Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Students will be able to analyze different market structures (Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly) and their impact on pricing and competition. (BT Level 4 – Analyzing)
12 Unit 12- Pricing Decisions: Pricing of outputs and Pricing of inputs. Students will be able to evaluate pricing strategies for inputs and outputs in different market conditions. (BT Level 5 – Evaluating)
13 Unit 13- Capital Budgeting and Investment Under Certainty: Determining the optimum level of capital. Students will be able to analyze capital investment decisions and evaluate the optimum level of capital required for business expansion. (BT Level 4 & 5 – Analyzing & Evaluating)
14 Unit 14- Evaluation criteria: NPV, IRR and PBP, Circular flow of economy. Students will be able to apply financial evaluation techniques such as NPV, IRR, and PBP and create models to assess economic activity through the circular flow of the economy. (BT Level 5 & 6 – Evaluating & Creating)
 

Text book References: –

·         Salvatore, D. (2014), “Managerial Economics in a Global Economy”, 8th edition, New Delhi: Thomson South-Western.

  • Samuelson, A.P. and Nardhas, W.D. (2010), “Economics”, 19th, New Delhi, McGraw Hill Education.

Other References

·         Dholakia, R.H. and Oza, A.N. (2003), “Microeconomics for Management Students”, New Delhi: Oxford University Press.

·         Gupta, G.S. (2003), “Managerial Economics”, New Delhi: McGraw Hill Education.

·         Keat, P. and Banerjee, S. (2010), “Managerial Economics: Economic Tools for Today’s Decision Makers”, 6th            Edition, New Delhi: Pearson Education.

·      Kreps, D.M. (2004), “Microeconomics for Managers”, New Delhi: W.W. Norton and Company.

NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy.

 

Management Accounting Syllabus

 

Course Code: LMB0103 Course Title: Management Accounting (4 Credits)
Course Objectives: –

Ø To expose the students to the applied aspect of accounting and making them familiar with the techniques of using accounting information for decision making.

Ø To familiarizes the students with the basic cost and management accounting concepts and their applications in managerial decision making.

Course Contents

Sr. No. Unit No./ Unit description Learning Outcome
1 Unit 1- Introduction-Management Accounting, Financial Accounting Information, Techniques of management accounting, Comparison of financial and management accounting. Students will be able to define management accounting, explain its techniques, and differentiate it from financial accounting. (BT Level 1 & 2 – Remembering & Understanding)
2 Unit 2-Role of cost in decision making- Comparison of Management Accounting and Cost Accounting, types of cost, cost concepts, Students will be able to compare management accounting with cost accounting and explain different types and concepts of cost. (BT Level 2 – Understanding)
3 Unit 3–Elements of cost– Materials, Labour and overheads and their allocation and apportionment, Preparation of Cost Sheet, Methods of Costing, Reconciliation of Cost and Financial Accounting. Students will be able to identify the elements of cost (materials, labor, and overheads), apply cost allocation methods, and reconcile cost and financial accounting. (BT Level 2 & 3 – Understanding & Applying)
4 Unit 4- Process Costing- Cost flow in process costing, cost accumulation in process costing, process costing for decision making and cost control. Students will be able to analyze cost accumulation and flow in process costing and apply it for cost control and decision-making. (BT Level 3 & 4 – Applying & Analyzing)
5 Unit 5- Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications, Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing, multi-product pricing, replacement, sales etc. Students will be able to evaluate marginal costing and absorption costing, perform cost-volume-profit analysis, and use break-even analysis for decision-making. (BT Level 2 & 4 – Understanding & Analyzing)
6 Unit 6- Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of these costs and their role in management decision making like sales, replacement, buying etc. Students will be able to compute differential and incremental costs and apply them in management decisions related to pricing, replacement, and sales. (BT Level 3, 4 & 5 – Applying, Analyzing & Evaluating)
7 Unit 7- Budget-Definition, classification of budget and budget procedure. Students will be able to define budgeting, classify different types of budgets, and explain the budget preparation process. (BT Level 2 & 3 – Understanding & Applying)
8 Unit 8-Budgetary Control-Budgetary control, Fixed and flexible budgeting, revision of budgets, zero-based budgeting, Performance report. Students will be able to analyze budgetary control methods, evaluate fixed and flexible budgeting, and apply zero-based budgeting techniques. (BT Level 4 & 5 – Analyzing & Evaluating)
9 Unit 9- Standard Costing-Standard cost, Estimated cost, establishing cost standards, budgetary control and standard costing Students will be able to develop cost standards, differentiate between estimated and standard costs, and create budgetary control systems. (BT Level 5 & 6 – Evaluating & Creating)
10 Unit 10- Material Variances and Labour Variances-Material price variance, Usage Variance, total material variance, Labour Variance-Rate Variance, Efficiency variance, Total labour variance. ` Students will be able to calculate material price and usage variances, analyze labor variances, and apply variance analysis for performance evaluation. (BT Level 2, 3 & 4 – Understanding, Applying & Analyzing)
11 Unit 11-Overhead Variance and Sales Variance-Variable overhead variance, Volume variance, Sales margin Price Variance, Sales margin volume variance. Students will be able to compute variable overhead, volume, and sales variances and apply variance analysis for business decision-making. (BT Level 2, 3 & 4 – Understanding, Applying & Analyzing)
12 Unit 12- Activity Based Costing-Traditional costing system, Steps in overhead allocation, activity based costing system. Students will be able to differentiate between traditional and activity-based costing systems and analyze the steps in overhead allocation. (BT Level 3 & 4 – Applying & Analyzing)
13 Unit 13- Responsibility Accounting- Concept and various approaches to responsibility accounting, cost centre, profit centre, investment center, responsibility centre. Students will be able to evaluate responsibility accounting approaches, differentiate between cost, profit, and investment centers, and create responsibility accounting frameworks. (BT Level 5 & 6 – Evaluating & Creating)
14 Unit 14- Transfer Pricing-Methods of transfer pricing and general rule for transfer pricing. Students will be able to define transfer pricing, explain its methods, and understand the general rules governing transfer pricing decisions. (BT Level 1 & 2 – Remembering & Understanding)
 

Text book References: –

  • Khan, M.Y. and Jain, P.K. (2103), “Management Accounting: Text, Problems and Cases”, 6th Edition, New Delhi: McGraw Hill Education.
  • Rustagi, R.P. (2016), “Management Accounting” 2nd edition, New Delhi, Taxmann Publications (P.) Ltd.

Other References

  • Colin, D. (2005), “Management Accounting for Business”, 3rd  Edition, Thomson, India
  • Pandey, I.M. (2009), “Management Accounting”, New Delhi: S. Chand and Sons.
  • Pauline, W. (2006), “Financial and Management Accounting”, 7th  Edition, Pearson Education

NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy.

 

Organizational Behaviour Syllabus

 

Course Code: LMB0104 Course Title: Organizational Behaviour (4 Credits)
Course Objectives: –

Ø   Understand the conceptual framework of management and organizational behavior.

Ø  Analyze the historical and contemporary approaches in management thought.

Ø  Describe the intricacies of management functions and theories.

Ø Evaluate the different concept and terminologies in Individual and group behavior, structure and climate.

Course Contents

Sr. No. Unit No./ Unit description Learning Outcome
1 Unit 1- Introduction: Concept of Management; Need for study, Organizational structure, Management functions and roles, Students will be able to define the concept of management, explain its importance, and describe organizational structure, functions, and managerial roles. (BT Level 1 & 2 – Remembering & Understanding)
2 Unit 2- Organizational Behaviour: Definition, Nature and Importance of Organizational Behavior. Students will be able to explain the definition, nature, and importance of organizational behavior in workplace settings. (BT Level 2 – Understanding)
3 Unit 3- Personality: Concept and Types, Factors influencing Personality. Personality assessment instruments. Students will be able to analyze different personality types, identify factors influencing personality, and assess personality using various instruments. (BT Level 3 & 4 – Applying & Analyzing)
4 Unit 4- Learning: Concept and Types of Learners, The Learning Process, Learning Theories; Organizational Behavior Modification. Students will be able to explain different types of learners, apply learning theories, and analyze organizational behavior modification techniques. (BT Level 2, 3 & 4 – Understanding, Applying & Analyzing)
5 Unit 5- Attitude, Perception and Motivation: Attitude – Formation of Attitude, Measurement of Attitude; Perception – Importance, Factors influencing Perception, Interpersonal Perception; Motivation – Importance, Types and Theories. Students will be able to evaluate attitude formation, assess perception in interpersonal interactions, and design motivation strategies based on key theories. (BT Level 4, 5 & 6 – Analyzing, Evaluating & Creating)
6 Unit 6- Groups in Organizations: Group Formation in Organizations and their Influence, Group Dynamics – Emergence of Informal Leaders and Working Norms, Group Decision-Making Techniques, Interpersonal Relations, Communication. Students will be able to explain group formation, analyze group dynamics, apply decision-making techniques, and evaluate the role of interpersonal relations and communication in organizations. (BT Level 1, 2, 3, 4 & 5 – Remembering, Understanding, Applying, Analyzing & Evaluating)
7 Unit 7- Leadership and Power: Leadership Styles and Theories, Leaders vs Managers; Sources of Power, Power Centers, Power and Politics. Students will be able to analyze leadership styles and theories, differentiate between leaders and managers, and create strategies for managing power and politics in organizations. (BT Level 2, 4 & 6 – Understanding, Analyzing & Creating)
8 Unit 8- Organizational Climate – Meaning and Importance, Factors affecting Organizational Climate. Students will be able to evaluate the significance of organizational climate and create strategies for improving workplace environments. (BT Level 5 & 6 – Evaluating & Creating)
9 Unit 9- Job Satisfaction: Job Satisfaction – Determinants, Measurement and its Influence on Behavior. Students will be able to analyze determinants of job satisfaction, evaluate methods for measuring it, and assess its impact on employee behavior. (BT Level 4 & 5 – Analyzing & Evaluating)
10 Unit 10- Organizational Change: Importance, Stability vs Change, Proactive vs Reactive Change, The Change Process, Resistance to Change, Managing Change. Students will be able to evaluate the importance of organizational change, compare proactive and reactive change strategies, and design approaches to manage resistance to change. (BT Level 4, 5 & 6 – Analyzing, Evaluating & Creating)
11 Unit 11- Conflict-Definition of conflict, Transition in conflict thought, process, Students will be able to define conflict, analyze conflict resolution strategies, and evaluate the impact of conflict on organizational effectiveness. (BT Level 1, 2, 4 & 5 – Remembering, Understanding, Analyzing & Evaluating)
12 Unit 12- Organizational Development: Characteristics, Objectives; Team Building. Students will be able to evaluate organizational development strategies and design team-building interventions for improved efficiency. (BT Level 5 & 6 – Evaluating & Creating)
13 Unit 13- Stress Management-Definition, sources of stress, consequences and managing stress. Students will be able to identify sources of stress, analyze its consequences, and apply stress management techniques in workplace settings. (BT Level 2, 3 & 4 – Understanding, Applying & Analyzing)
14 Unit 14- Managing Modern Organizations– Culture formation, Managing cross cultural differences, Innovation and learning organization. Students will be able to create strategies for culture formation, manage cross-cultural differences, and implement innovation-driven learning organizations. (BT Level 6 – Creating)
 

Text book References: –

  • Luthans, F. (2013), “Organizational Behavior-An Evidence-Based Approach”, 12th Edition, New Delhi, McGraw Hill Education.
  • Robbins, S.P., Judge, T.A. and Vohra, N. (2017), “Organizational Behavior”, 16th  Edition, New Delhi, Pearson Education.

Other References

  • Newstrom, J.W. (2007), “Organizational Behavior-Human Behavior at Work”, 12th Edition, New Delhi, McGraw Hill Education.
  • Pareek, U. and Khanna, S. (2011), “Understanding Organizational Behavior”, 3rd Edition, New Delhi, Oxford University Press.
  • Parikh, M. and Gupta, R. (2010), “Organizational Behavior”, McGraw Hill Education.

NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy.

Marketing Management Syllabus

 

Course Code: LMB0105 Course Title: Marketing Management     (4 Credits)
Course Objectives: –

Ø  Understand comprehensive and practical introduction to marketing management.

Ø Improve their ability to make effective marketing decisions.

Ø Assessing marketing opportunities

Ø Developing marketing strategies and implementation plans.

 

Sr. No. Unit No./ Unit description Learning Outcome
1 Unit 1- Introduction- Defining marketing for new realities, marketing tasks. Students will be able to define marketing in the modern business environment and explain key marketing tasks. (BT Level 1 & 2 – Remembering & Understanding)
2 Unit 2- Marketing Concepts and scope- Scope of marketing, core marketing concepts, and the new marketing realities. Students will be able to describe the scope of marketing, understand core marketing concepts, and apply knowledge to analyze new marketing realities. (BT Level 1, 2 & 3 – Remembering, Understanding & Applying)
3 Unit 3- Developing Marketing Strategies and Plans-Corporate and division strategic planning, business strategic planning. Students will be able to develop marketing strategies and plans by integrating corporate, division, and business-level strategic planning. (BT Level 3 – Applying)
4 Unit 4- Marketing Process-Strategic marketing planning and process, building customer value, satisfaction, and loyalty. Students will be able to explain the strategic marketing process and apply techniques for building customer value, satisfaction, and loyalty. (BT Level 2 & 3 – Understanding & Applying)
5 Unit 5- Conducting Marketing Research: The scope of marketing research, the marketing research process, measuring marketing productivity. Students will be able to analyze the scope of marketing research, evaluate research methodologies, and assess marketing productivity. (BT Level 3, 4 & 5 – Applying, Analyzing & Evaluating)
6 Unit 6-Analysing Consumer Market- Consumer behaviour and factors influencing consumer behavior. Students will be able to analyze consumer behavior and identify key factors influencing buying decisions. (BT Level 4 – Analyzing)
7 Unit 7- Buying Decision Process-Organizational buying and participants. Organizational buying process and stages. Students will be able to assess the organizational buying process, evaluate participants involved, and analyze different buying stages. (BT Level 4 & 5 – Analyzing & Evaluating)
8 Unit 8- Building Strong Brands: Identifying market segments and targeting, segmentation criteria, crafting the brand positioning, creating brand equity, managing brand equity Students will be able to segment markets, target customers, position brands, and evaluate strategies for managing brand equity. (BT Level 3 & 5 – Applying & Evaluating)
9 Unit 9- Creating value through product- Product characteristics, classifications and differentiation, product life cycle and marketing strategies Students will be able to design product differentiation strategies, classify product characteristics, and develop marketing strategies based on the product life cycle. (BT Level 6 – Creating)
10 Unit 10- Creating value through price- Developing pricing strategies and programs. Students will be able to formulate pricing strategies and programs to maximize market value and competitiveness. (BT Level 6 – Creating)
11 Unit 11-Managing Marketing Channels- Work performed by marketing channels, functions, flow, levels, channel design decision.  Students will be able to analyze the roles, functions, and design decisions involved in marketing channel management. (BT Level 4 & 5 – Analyzing & Evaluating)
12 Unit 12- Designing Integrated Marketing Communication: Role of marketing communication, developing effective communication, Students will be able to develop effective marketing communication strategies and evaluate their role in brand positioning. (BT Level 5 & 6 – Evaluating & Creating)
13 Unit 13- Managing Integrated Marketing Communication– Managing the integrated marketing communication process, managing advertising, sales promotion, event & experience, and public relations. Students will be able to analyze the integrated marketing communication process and evaluate advertising, sales promotion, events, and public relations strategies. (BT Level 4 & 5 – Analyzing & Evaluating)
14 Unit 14- Managing digital communication – online, social media, and mobile. Students will be able to evaluate online, social media, and mobile marketing strategies for effective digital communication. (BT Level 4 & 5 – Analyzing & Evaluating)
 

Text book References: –

·         Kotler, P. and Keller, K.L. (2016), “Marketing Management”, 15th Edition, New Delhi: Pearson Education.

·         Saxena, Rajan. (2019), “Marketing Management”, 6th Edition, McGraw Hill Education

 

Other References

·         Grewal, D. and Levi, M. “Marketing,” 5th Edition, Chennai: McGraw Hill Education.

·         Kotler, P., Jain, D.C. and Measincee, S. (2002), “Marketing Moves: A New Approach to Profit Growth and Renewal”, Boston: Harvard Business School Press.

NOTE: All learning outcomes are based on six levels of Bloom’s Taxonomy.